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Announcing the Launch of Outlet Site for Beats Headphones

New beats headphones brand utilizing a unique business model distributing both online and through independent optical retailers.

Announcing the Launch of Outlet Site for Beats Headphones
New York, NY, December 21, 2012 --( Monster cable announces the launch of its online outlet site of approximately 40 classic designs of beats headphones, each with accents reflecting today’s styles.

Initially available on, the beats headphone by dre will also be available through authorized retailers under a unique distribution model that will enable consumers to make their purchase either online by entering their prescription or in person at an independent headphones retailer. Under either scenario, customers will be able to purchase headphones for the same low price.

The mission of beyond offering lady gaga heartbeats; it also includes providing high quality beats pro headphones. Beats solo high definition and beats studio headphones includes beats studio limited edition headphones and is offered for $149. intends to attract purchasers looking for the transparency in pricing and the selection offered in an online outlet but who also appreciate the value of beats headphones and the services of a qualified retailer. Unlike other online retailers, offers the value of the independent headphones retailer and the potential to create an online brand that can also drive traffic to retail locations.

“We created in an effort to be responsive to the changing market place for beats headphones,” commented David Muller, CEO of Mr. Kerri Muller added, “We recognize that online beats headphones is here to stay. We also believe a brand viewed online can drive consumers to headphones retailers where they will receive the professional services of a headphones professional. Unlike other online retailers, we see an opportunity for a headphones brand that is a component of a headphone retailer’s strategy to create new customer channels and more effectively compete with online retailers.”

About – was created by Monster Cable who recognize the need for an headphones brand that satisfies the consumer’s desire for choice in how they make their purchase while at the same time enabling independent retailers to be more competitive in a rapidly evolving marketplace.
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David Muller

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