Santa Clara, CA, December 27, 2012 --(PR.com
)-- Varazo, Inc., an innovator in pay per click management software
, announces the release of ClickSweeper 3.1 with enhanced user interface and feature updates.
In the 3.1 version release, ClickSweeper has implemented the Java GWT (Google Web Toolkit) widget on menus and windows to enhance the look and feel of ClickSweeper. While this enhancement does not affect the software’s functionality directly, it will help developers implement new UI features more quickly.
Additional enhancements introduced with the release of ClickSweeper 3.1 are:
Recommendation of Keyword ROI goal. ClickSweeper has a bidding feature called Keyword ROI based bidding. With this feature, customers can set maximum cost per acquisition or target ROI goal to improve financial performance.
According to James Lee, CEO/President of Varazo, “One of the challenges in achieving the desired goal is to define the appropriate maximum cost per conversion or ROI goal from the campaign setting as neither an aggressive goal nor conservative goal help improve campaign performance. To address this challenge, we developed the Recommendation of Keyword ROI goal feature and believe it will become a powerful tool for advertisers.”
Bidding Simulation. ClickSweeper has added a function that allows users to test different estimated bid pricing to achieve their target rank. Users select a keyword to test then click on the checkbox next to ‘Rank Based’ and select their desired rank. Once a user clicks the ‘Simulate Bidding’ button their estimated bid price is displayed.
API update. Updated API support for the latest Google and MSN features have been implemented.
About Varazo, Inc.
Varazo, Inc. is an innovator in pay per click campaign management software and offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. For more information, contact Varazo, Inc. at 408-615-7194 or visit us at www.ClickSweeper.com