New Book Advises Salespeople to Get Naked and Dump Cliches to Boost Earnings

Is walking into a sales meeting "naked" the dress-for-success fashion statement of the future? A new book, Top Dog Sales Secrets, advises salespeople to get naked on sales calls and dump the cliches to boost earnings.

Carlsbad, CA, August 09, 2007 --( Is walking into a sales meeting "naked" the dress-for-success fashion statement of the future?

"Absolutely," says Jill Konrath, one of 50 sales experts featured in Top Dog Sales Secrets (, a hot-off-the-press guide to making more sales.

"Salespeople frequently rely heavily on brochures, samples and PowerPoints," Konrath says. "They hide inside those tools as if they were suits of armor. Leave them behind,” she advises. “By walking into a sales call stark raving naked, in a manner of speaking, they focus on the prospect's business and engage in a real discussion with the customer instead of a pitch meeting. The result is almost always increased sales."

Going to meetings stripped of brochures and charts is one thing, but what about telling people you are being honest and letting them know what you want to talk about. Are these good ideas?

Not according to Fortune 500 sales trainer, Al Uszynski.

"Why do people feel the need to announce their honesty by saying 'to be honest with you'?" he asks. "Does this mean they're lying otherwise? And why say 'what I want to talk about is?' People don't care what you want, particularly if you're trying to sell them something. They only care about what they want."

Konrath's "naked-selling" technique and Uszynski's counsel to avoid deal killing cliches are two of the 80 sales lessons in Top Dog Sales Secrets ( authored by 50 renowned sales lecturers, consultants and high-powered corporate trainers. “We assembled an all-star line-up,” says Editor Michael Dalton Johnson.

The book has received high praise from sales professionals like Savvy Selling International's Michelle Nichols who said, "It's awesome ... the best ideas from 50 sales books all in one book."

Top Dog Sales Secrets ( is available at ( or from ( and other online retailers.

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Note to Editors: For a review copy of the book, contact Tina LoSasso at

Tina LoSasso