Storage Made Easy Expands United States Presence with West Coast Cloud Advisor, Geva Perry

London, United Kingdom, April 17, 2013 --(PR.com)-- Cloud expert Geva Perry, based in the San Francisco Bay Area, will be advising Storage Made Easy on a broad range of strategy and industry topics.

“As a cloud industry expert, Geva strongly understands the value our technology brings to organizations from SMBs to enterprise,” said Storage Made Easy CEO Jim Liddle. “Adding him as our West Coast advisor helps us establish a strategic foothold in Silicon Valley."

Storage Made Easy provides a virtualised hybrid cloud appliance which enables secure unified file access no matter where the data is stored – cloud, locally, NAS/SAN, etc. – and across any device – mobile, tablet, desktop, Internet. Storage Made Easy supplements existing cloud and network security measures with the highest levels of regulatory compliance, audit tracking, and information protection.

“Having worked previously with Jim at other ventures, I know we have a shared vision for what organizations can achieve on the cloud,” said Perry. “I look forward to working with Storage Made Easy on promoting how its technology can streamline processes, enhance collaboration, and reduce cost.”

Perry has more than 15 years of experience as an executive in the enterprise software industry. He has been named a Top 25 Most Influential People in the Hosting Industry, Top 50 Cloud Computing Bloggers and one of the 12 Top Thinkers in Cloud Computing. His blog, Thinking Out Cloud, on cloud computing, software-as-a-service and enterprise software strategy and marketing is widely referred to as an industry must-read; he frequently speaks at corporate and industry events.

A member of the board of directors of Upstream Commerce, BlazeMeter and Sauce Labs, he also advises, or advised in the past, large companies and startups in the cloud computing space, including Heroku (acquired by Salesforce.com), New Relic, Twilio, Deutsche Telekom and NEC. Perry was Chief Marketing Officer and General Manager, Cloud Computing, at GigaSpaces when Liddle was Director of Sales and Operations for the company’s UK and Northern Europe operation.

Geva holds a bachelor's degree from Hebrew University in Jerusalem, an MS from the Columbia Graduate School of Journalism, and an MBA from Columbia Business School.

"Geva strengthens our team with his marketing and business expertise in the cloud space,” concluded Liddle. “His efforts combined with those of Doug Rich, our U.S. GM on the East Coast, will accelerate Storage Made Easy’s growth in the United States.”

About Storage Made Easy:

Storage Made Easy provides a cloud service data broker platform and related services either as SaaS or a hybrid on-premise solution. Storage Made Easy unites cloud and data services into a single environment, guaranteeing file access no matter the location or device while providing the highest levels of management, security, compliance, audit, and access services. Storage Made Easy is wholly owned by Vehera Ltd., a private London-based limited company.

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