New York, NY, April 18, 2013 --(PR.com
)-- Comprehensive digital media company, CPX Interactive
, announced today that it has selected online advertising veteran, John McMullin, to head CPX Media, the division of the business focused on offering managed services at scale directly to brands and digital agencies. McMullin takes the helm of CPX Media at a time when CPX is reaping the benefits of a strategic decision made in 2012 to break out its parallel business focuses into distinct company divisions in order to better convey its comprehensive value to a fragmented landscape. CPX Media's sister divisions are Affiture - representing the company's legacy direct marketing business plus a proprietary affiliate network, and bRealTime - a supply-side services division.
John McMullin comes to CPX from MasterCard where he spent the last two years as Vice President of Business Development building a data targeting and measurement solution for advertisers. John worked with the heads of every major DSP and exchange by delivering audiences based on real-time spend behavior and helped to develop MasterCard Measure that looks at the lift in both online and offline purchase behavior based on exposure to online campaigns.
Prior to MasterCard, John led all new business efforts for MediaMind (formerly Eyeblaster) in North America and globally. He helped to develop MediaMind's new ad-serving platform and took this new technology to advertisers, group-level agencies and many Tier 2 agencies around the US. John was a key member of the executive team that took MediaMind public and ultimately through their acquisition by DG. Before that, John has worked with Google, DoubleClick and Yahoo in senior sales positions.
On bringing McMullin aboard, CPX CEO, Mike Seiman explains, "Bringing in someone like John to head CPX Media will officially close the loop on the strategy behind breaking out our brand/agency business. We know the value we can deliver in the managed services space. Our ability to define, target and serve the most valuable audiences on the Internet can sometimes get underplayed in our traditional discussions of reach and scale. John's experience in mining data and measurement strategies, combined with his deep relationships with the major players on the advertiser side, will allow us to take a significant percentage of online branding dollars away from many of those companies that simply sit back on their laurels, soaking up big budgets just because that's the way it has always been done."
"What struck me about CPX is their commitment to delivering performance at scale," describes McMullin. "They have invested in the technology and people to give high touch attention to every campaign they serve unlike anything I have seen in the industry. The executive team's philosophy of building the business with smart, purposeful investment has lead to explosive growth the past few years. I am excited about being part of a team that will continue to build on the 12 years of consistent success they have enjoyed."
About CPX Interactive
CPX Interactive is a digital media holding company serving more than 4.5 billion daily interactive ad impressions globally across display, video and mobile platforms. The company leverages its unparalleled reach to drive success for both clients and proprietary initiatives in three distinct business areas: 1) industry-leading interactive conversion strategies, 2) world-class media services performed at scale, and 3) comprehensive supply-side solutions in real-time environments. CPX has been a privately held force in the digital advertising space since the early 2000’s.