Seon Adds Student Ridership Tracking to Integrated Routing & Fleet Tracking Solution

Seon announces the launch of vMax® Trac, an RFID-card based student ridership tracking system that gives school transportation staff real-time information on whether a student is on the bus, missed the bus, or got off at the wrong stop –critical information when a student is missing or a school bus has been in an accident.

Coquitlam, Canada, July 24, 2013 --( One System, One Student Database — for Instant, Accurate Student Ridership

vMax Trac uses RFID technology to identify vehicle occupants. As students and drivers enter and exit the school bus, card ID numbers are processed, sent to a central server over a secure cellular connection, and stored in the vMax Compass central student database. This allows transportation staff to generate a roster of students currently travelling on a bus, or instantly identify a student’s last known location, at the click of a button, using the vMax Compass web-based routing platform.

“A missing student or a school bus involved in an accident, often results in a large-scale effort using valuable emergency personnel and school district resources,” states Peter Simmons, Director of Marketing at Seon. “Having a low cost, easy-to-use system to track the movement of students on and off the bus, greatly enhances student safety while reducing the time and cost of responding to an incident.”

Extra Benefit of Video Verification

Customers with Seon video surveillance systems, also get the extra benefit of video verification of student ridership. Student transporters can easily schedule the download of video footage to visually verify student entry or exit in emergency situations.

“What makes vMax Trac especially unique is its integration with Seon’s routing, fleet tracking, and video systems,” adds Simmons. “All student information is stored in one central database, and transportation staff can easily access the current status as well as the history of a student’s movement through one web-based interface in seconds.”

vMax Trac is an easy add-on at a minimal cost to vMax Compass and vMax Live Plus. Eliminating the integration issues and headaches of dealing with multiple vendors, vMax Trac is an essential component of Seon’s complete solution for school transportation management.

For more information about this release, please contact:

Lori Jetha
Marketing Communications Manager
Seon Design Inc.
Toll-free: 1.877.630.7366

About Seon

As the World’s #1 provider of mobile surveillance equipment to the bus and coach industry**, Seon provides completely integrated video, routing and tracking solutions for school transportation and public transit. Seon’s innovative line of surveillance and fleet management products help passenger transportation record and wirelessly download on-board security video, plan safe & efficient routes, and track vehicles & passengers in real-time. Visit our web site at for more information.

**The World Market for Mobile Video Surveillance Equipment, IMS Research, 2007, 2009, 2011.

This independent UK-based report is published every two years.
Seon Design Inc.
Lori Jetha