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Publisher Sells Belief in a Pill to Promote Book

Reality Imitating Art or Vice Versa: Code Publishing Markets a Placebo to Reflect a Similar Drug in a New Novel About Belief.

Publisher Sells Belief in a Pill to Promote Book
Austin, TX, January 15, 2014 --( The nutraceutical Amelior can help mood, joint pain, and complexion. It's a miracle pill. But there’s just one problem: it doesn’t do anything to achieve those results. Amelior an inert placebo described in the latest spiritual fiction from Code Publishing (, “Now and at the Hour of Our Death.”

“In the book,” author JSB Morse explains, “one of the characters takes what he thinks is a psychoactive pharmaceutical—a miracle pill—that gives him superhuman mental powers. But the pill is really just a placebo and everything he thought it was doing was really just his own belief system.”

Code Publishing worked with Amelior Institute ( to develop the real-life, FDA-approved pill, which is composed of only inert filler ingredients. They also posted several peer-reviewed studies that show the placebo is as or more effective than expensive pharmaceuticals with dangerous side effects.

As a character in the book explains, "In several trials for psychoactive drugs, placebo worked as well or better than the active drug. Just think about that for a second. An inert pill that does nothing achieves the same results or better than some drug that causes all these side effects and messes up the brain. Why? Belief."

When asked of the ethics of selling an inert pill with claims of medical benefits, Morse says that there is no ethical problem. “Studies show that people taking placebo really improve their condition, but they must believe that they will for it to work. The companies that push dangerous pharmaceuticals that are less effective than placebo are the ones who should be ethically questioned.”

Previously released books by Code Publishing include “Gods of Ruin: A Political Thriller” and “Chaos and Kingdom: A Financial Thriller.”
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Code Publishing
Jenny Langley

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