Torrance, CA, February 13, 2014 --(PR.com
)-- Mobile Pay, Inc. has begun its release of a new age of technology geared toward optimizing security and pricing for electronic payments. Mobile Pay's response to a much needed change to the payment landscape has launched a buzz about what is possible in the realm of security in the eCommerce and retail environments. The company is putting security in the forefront of their product solutions and then adding business growth and economic stability to the equation in order to benefit existing and new merchants, as well as U.S. consumers overall.
Breaches such as those at Target and Neiman Marcus have created an incredible response by both merchants and consumers who are demanding better security. In an interview with Mobile Pay, Inc. executive, Wendy Schofield, she talked about their ability to take these fraud nightmares and turn them in to opportunities to implement a new age of solutions. "Many people talk about using PR to keep the public abreast to what companies are doing to find the culprits of the breach. It keeps consumers savvy to the cause, but I believe that the real focus needs to be on the solution. A traditional point-of-sale with new back-end security solutions is only one part of the answer. A total transformation of how payments are conducted is truly what we need. For Mobile Pay and its clients, that means mobile payments with the highest level of security implemented at the time of sale and when settlement is returned to the merchant."
Many of Mobile Pay's clientele are looking to their industry experts to find a way to mitigate risk and create new ways of streamlining implementation of payment solutions. Among the solutions, the company is placing tokenization on every point-of-sale transaction at no cost to the customers. It is their way of communicating the importance of securing cardholder data. At a different level, they are answering the call to eliminate risk around swiped card payments and the need to enter card data online, with a mobile payment solution. This mobile payment solution does not store card data on the phone, nor does it return card data to the merchant. There is no need to upgrade point-of-sale hardware nor implement new software. The idea is to create an easy, secure solution as quickly as possible to secure transactions in their current environment.
Industry experts are watching as the new solutions integrate in to the world of U.S. commerce. There will definitely be an eye on the new technology as a possible solution to current risks for both the livelihood of businesses and the security of cardholders across the nation.