Ascendum to Demonstrate Leading-Edge Retail Business Technology at RBTE
Ascendum introduces the first-ever integrated, one-to-one, personalised digital retail shopping technology platform at the Retail Business Technology Expo in London, UK on March 11 and 12, 2014. Ascendum's ROADS (Real-time Offer and Analytics Deployment System) is designed for retailers to send individualized offers to shoppers' mobile devices in real-time.
“This event coincides with the expansion of Ascendum in Europe,” said Kris Nair, President of Ascendum Solutions. “We believe that the next generation of growth in retail will be led by Europe. Ascendum is well positioned to deliver the opportunity for European retailers to leapfrog the traditional technology adoption curve and provide a true omni-channel experience to customers.”
One Platform, Multiple Solutions
ROADS™ encompasses an entire suite of custom options for retailers desiring to offer their customers a seamless, personalised digital shopping experience. Interactive digital signage, mobile apps, BLE (Bluetooth-enabled Low Energy) beacons, smart kiosks, and Ascendum’s latest innovation, an app developed specifically for Google Glass, are several ways modern retailers can leverage an Internet of Things (IoT) strategy to reach more consumers with individually targeted offers.
Demonstrations Bring ROADS to Life
Ascendum will demonstrate the full capabilities of its ROADS™ technology at the Retail Business Technology Expo. ROADS is a technology platform OEMed by Ascendum from OpenCommerce LLC, who are both members of the Vora Group of technology companies. Ascendum and OpenCommerce have been working together for more than 3 years to create this next-generation, one-to-one, retail experience platform. Both companies have collaborated extensively to develop various retail applications which utilize the ROADS platform and the latest social-mobile technologies.
Key Demonstrations Include
Google Glass App: Ascendum will lead the way for early adopters of this latest generation of wearable tech. Its app delivers real-time offers to shoppers using custom-designed messaging and intuitive interactivity.
Smart Kiosks: In-store displays with BLE beacons that detect app-using consumers which send specific, targeted offers to the user’s mobile device.
ROADS™ Mobile: See up-close how ROADS™ Mobile works seamlessly with user profiles, opt-ins, loyalty programs, personalised shopping lists, product locators, and social media sharing.
Technology That Empowers Retailers and Consumers
By fully realising the power that this ever-evolving technology provides, retailers are equipped like never before to instill brand loyalty by tailoring offers to each consumer’s individual preferences. This invaluable component, paired with making the right offer at the right moment, means that retailers are poised to capture significantly more revenue from eager shoppers. Demonstrations of this 21st century breakthrough retail technology are available by visiting Ascendum Solutions at Booth # 150, RBTE in London 11 and 12 March, 2014. Please contact Ascendum Solutions at firstname.lastname@example.org or visit us at www.ascendum.com
About Ascendum Solutions
Ascendum Solutions, headquartered in Cincinnati, Ohio USA, is a global information technology company. Ascendum’s team of experts helps businesses streamline their operations and processes with technology-based solutions that are designed to integrate seamlessly with current client systems. Ascendum is a proud member of the Vora Group, a leading technology holding group comprised of many technology and infrastructure companies, based in the Midwest USA.
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