birdsong gregory Advances to 2014 National Advertising Awards
birdsong gregory, a retail branding and shopper marketing agency, was one of only two North Carolina ad agencies to be awarded a 2014 Gold Regional Advertising Award from the American Advertising Federation (AAF). The winning entry, birdsong gregory's Holiday Shopping Survival Kit, has been sent to the AAF National Headquarters for automatic inclusion in the national American Advertising Awards.
The ADDY Awards (also known as the American Advertising Awards) are the largest creative competition in the world with over 40,000 local entries competing in 200 markets coast to coast. Winning an ADDY at the district level is the second step in competing for a National ADDY Award. Any entry that wins a Gold ADDY at the district level is automatically eligible to advance and compete in the national competition.
Selection of the most creative entry in each category is affected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category.
The national competition gets underway May 31, 2014 at the annual conference of the American Advertising Federation in Boca Raton, Florida.