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New iOS MatchCut App Almost Instantly Creates 30-Second Videos Edited to Match Beats & Tempo of Hollywood-Style Music Track

Los Angeles, CA, June 16, 2014 --( Mix It Up: New MatchCut App for iOS Creates Synchronized Music Videos ­­in Seconds

New App From M2Catalyst Instantly Edits Multiple Videos Into Single 30-Second Cut Perfectly Timed to Music Track; Android to Follow in Days

Responding to the growing international demand among app users for a faster and more creative way to generate high-quality short videos on their smart devices, mobile application developer M2Catalyst today debuts MatchCut (, a free new iOS app now available through the App Store that represents a bold new addition to the burgeoning social video/music app universe.

Featuring patent-pending technology and lightning-fast processing power, MatchCut – which will be also available to Android users via Google Play in June – enables consumers to enhance even the most ordinary events in their lives by almost instantly editing several new and/or existing video clips into a single 30-second movie that’s precisely cut to match the downbeats and tempos of a pre-selected music track.

The result: a video so perfectly synchronized it appears to have been edited professionally over a period of days rather than created for free in a matter of seconds.

Something For Everyone
Loaded with 50 free original, fully-orchestrated movie-style pieces and dance tracks spanning all musical genres , MatchCut allows users to create wildly diverse and consistently-surprising videos that are ideal for repeat viewings and can immediately be posted on YouTube, shared with the community and distributed through social media channels.

As numerous consumers, filmmakers, musicians and mobile technology industry members have seen for themselves during MatchCut’s exhaustive pre-launch testing period, the new app has multiple applications based on its proprietary technology, feature film-quality music tracks, rapid processing speed and 30-second format. For example, MatchCut can be:

- Enjoyed at parties, concerts, sporting events, family get-togethers, weddings, graduations, or at virtually any social occasion -

- Used to create funny or heartfelt videos featuring babies or pets; fun or promotional video selfies; or video “post cards” that can be sent around the world to friends, family members or co-workers

- Utilized to put a comedic, dramatic or suspenseful cinematic-style spin even on such mundane everyday activities as driving, exercising or shopping

Users can also have fun seeing how significantly transformed the same footage becomes when matched with several completely different musical backdrops (for example, try not to laugh when watching a MatchCut of two petite dogs happily playing together when juxtaposed against an epic “Gladiator”-style music track).

Here are some samples of recently-created MatchCut videos: MatchCut’s Explore Page:

A Cut Above: The Power of 30
While MatchCut is first and foremost a mainstream consumer product, the app’s commercial-length 30-second format also makes it a clutter-breaking promotional vehicle for individuals wanting to showcase a talent; for stores or restaurants wanting to highlight their offerings; for real estate agents wanting to introduce a property; or for major brands anxious to market a particular product.

Going Global
Shortly after the U.S. launch of MatchCut in both iOS and Android platforms, a separate version of the new app will make its debut in India and throughout much of Asia thanks to a multi-national licensing agreement with Hungama Digital Media Entertainment Private Limited, the leading aggregator, developer, publisher and distributor of Bollywood entertainment and mobile technology content in the world. Other regions of the world are expected to be locked in shortly.

Commented Michael Brough, co-founder and CEO of M2Catalyst, “Our streamlined, easy-to-use technology lets people of all ages and interests turn even the most ordinary events in their lives into expertly-edited and scored videos they can enjoy over and over again or share with friends, family members and others in the MatchCut community. We look forward to MatchCut quickly gaining loyal followings in the United States and Asia, and will continue to explore opportunities to take the app global over the months and years ahead.”

About M2Catalyst
M2Catalyst is a mobile software development and distribution firm based in California. The company produces compelling and differentiating Android, iOS, Big Data, Cloud, Social Networking, and Analytics software products not only for the consumer, but also for the wireless carrier, device OEM, app developer, media, and enterprise markets. For more information, please visit

Peter Berk
Hot Ice Media
(818) 222-9092
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Peter Berk

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