Los Angeles, CA, October 21, 2014 --(PR.com
)-- Golden Collar Entertainment LLC announced today the launch of Profiting From Pets, a life-saving cause marketing company. It will work closely with pet-friendly luxury department stores; upscale retailers and grocery store chains as well as upscale hotel groups to develop revenue generating brand loyalty and sales programs including media-friendly and televised events that target their pet-owning customers and guests. A portion of the revenues from these multi-platform programs will be used to support no kill animal shelters and organizations.
According to Golden Collar CEO Alan Siskind, “An estimated 1 million dogs will be euthanized in 2015. Who better to help save their lives than upscale pet-friendly companies that continue to derive more of their revenues and profits than ever before from their dog-owning customers and 56 million dog owning households? Especially since 62 percent of U.S. consumers appreciate and want to support companies that donate to social causes. By working with Profiting For Pets, these companies will be able to develop profitable brand loyalty and sales programs that will have a positive affect on their dog owning customers while saving the lives of thousands of homeless pets in no kill shelters.”
As a leading expert in the humanization of dogs and the affect this growing trend has on the American consumer, Mr. Siskind has been retained by Walt Disney Studios for many years to help them market their dog themed films and products to America’s dog owning families. The worldwide success of the Golden Collar Awards, which Mr. Siskind created and produced, and has become known around the world as ‘the Oscars® for dogs’, is further testament to his unique abilities to create and implement multi-platform promotional programs that powerfully and profitably connect with dog owners and consumers.
Companies wanting to give back and do their part to save the lives of homeless animals should contact Profiting From Pets today at info at profitingfrompets dotcom.
Contact: Samantha King, Golden Collar Entertainment, samantha at goldencollarentertainment dot com