fassforward Consulting Group Partners with Brand Strategist and Social Business Expert Justin Foster
Pelham, NY, October 23, 2014 --(PR.com)-- fassforward Consulting Group is excited to welcome Justin Foster, author of "Oatmeal vs. Bacon: How to Differentiate in a Generic World", as their newest Sr. Strategist and Social Business expert. Foster has over 20 years in sales and marketing experience across all industries, has co-founded two marketing agencies and was the co-creator of the presentation app SlideKlowd. As a Sr Strategist and Social Business expert, Foster believes that the best brand strategy is a great company culture. He works with senior leaders to create cultures that are perpetually interesting and attractive - what he refers to has “Bacon Brands.”
When asked about his background, Foster replied, “The roots of my experience come from growing up on a large cattle ranch in eastern Oregon. That experience taught me work ethic, respect, tenacity and many other values. The initial part of my professional career was in business-to-business sales. For the past 12 years, I’ve been a Brand Strategist involved in a number of solo and team projects. Most of my work has been with established brands seeking to remain (or recapture) relevance in the face of massive changes.”
Foster goes on to discuss his book “Oatmeal vs. Bacon” and how companies can use this strategy to differentiate their brand. “‘Oatmeal v Bacon’ is based on a very simple premise: being boring is a terrible brand strategy. While oatmeal may be good for you, it is boring and has to be “dressed up” to be appealing. Bacon, on the other hand, is always appealing. It looks, smells and tastes amazing.” The book makes to case that authentic differentiation (real bacon) is the ultimate brand strategy. His second book is called “Human Bacon” and it applies the Bacon Principles to personal and executive branding.
When asked about his partnership with fassforward and what this means going forward, Foster replied, “fassforward has always had a fresh, unique perspective on changing cultures. As a Sr Strategist and Social Business Expert with fassforward, I am primarily helping our clients harness the concept of becoming a 'social brand.' This is a modern brand that is fueled by culture, sustained by amazing customer experiences and amplified on social media."
To sum up, Foster replied, “I believe that inside every brand is a truth waiting to be amplified - and that the trends of social, mobile, generational shifts, etc. are the perfect platforms for brands that are truly awesome.”
In addition to his strategy work, Foster also is frequently asked to speak on “Bacon Brands,” social business, generational and technology trends and more. Foster and his family live in Austin, TX. You can follow him on Twitter @fosterthinking.
About fassforward Consulting Group
Unlike traditional consulting firms, we help you change the conversation by reframing thinking and inciting action in daily conversations. Starting with the leadership team, we help drive cultural change all the way to the front-line employees through a tried-and-true methodology of strategic consulting, Leadership Labs and licensed programs in the areas of Executive Development, Human Experience and Messaging and Communication.
When asked about his background, Foster replied, “The roots of my experience come from growing up on a large cattle ranch in eastern Oregon. That experience taught me work ethic, respect, tenacity and many other values. The initial part of my professional career was in business-to-business sales. For the past 12 years, I’ve been a Brand Strategist involved in a number of solo and team projects. Most of my work has been with established brands seeking to remain (or recapture) relevance in the face of massive changes.”
Foster goes on to discuss his book “Oatmeal vs. Bacon” and how companies can use this strategy to differentiate their brand. “‘Oatmeal v Bacon’ is based on a very simple premise: being boring is a terrible brand strategy. While oatmeal may be good for you, it is boring and has to be “dressed up” to be appealing. Bacon, on the other hand, is always appealing. It looks, smells and tastes amazing.” The book makes to case that authentic differentiation (real bacon) is the ultimate brand strategy. His second book is called “Human Bacon” and it applies the Bacon Principles to personal and executive branding.
When asked about his partnership with fassforward and what this means going forward, Foster replied, “fassforward has always had a fresh, unique perspective on changing cultures. As a Sr Strategist and Social Business Expert with fassforward, I am primarily helping our clients harness the concept of becoming a 'social brand.' This is a modern brand that is fueled by culture, sustained by amazing customer experiences and amplified on social media."
To sum up, Foster replied, “I believe that inside every brand is a truth waiting to be amplified - and that the trends of social, mobile, generational shifts, etc. are the perfect platforms for brands that are truly awesome.”
In addition to his strategy work, Foster also is frequently asked to speak on “Bacon Brands,” social business, generational and technology trends and more. Foster and his family live in Austin, TX. You can follow him on Twitter @fosterthinking.
About fassforward Consulting Group
Unlike traditional consulting firms, we help you change the conversation by reframing thinking and inciting action in daily conversations. Starting with the leadership team, we help drive cultural change all the way to the front-line employees through a tried-and-true methodology of strategic consulting, Leadership Labs and licensed programs in the areas of Executive Development, Human Experience and Messaging and Communication.
Contact
fassforward Consulting Group
Jessica Gozur
914-738-7200
www.fassforward.com
Jessica Gozur
914-738-7200
www.fassforward.com
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