New Lifestyles and Alternatives for Seniors Join Forces in SF Bay and San Diego

Two of the nation’s leading sources of information for seniors, families and professionals seeking housing, care and related services announce a co-publishing agreement for the San Francisco Bay and San Diego areas.

Dallas, TX, February 11, 2015 --( New LifeStyles and Alternatives for Seniors, two of the nation’s leading sources of information for seniors, families and professionals seeking housing, care and related services are excited to announce a co-publishing agreement for the San Francisco Bay and San Diego areas.

Beginning with the Summer-Fall 2015 editions, the two will publish one guide in each market, with more comprehensive distribution and a broader base of providers for the user.

The combined resource will have at least a 50% increase in communities and care providers for the end user to choose from. In addition, visitors to the respective web sites of both companies can find helpful information on all the providers featured in the new guide.

“We're glad to be able to bring seniors and families in both the San Francisco Bay Area and the San Diego area one comprehensive directory for their area’s senior living and care options," said Anita Kremer, President of Alternatives for Seniors. "All of the details, all the services available to them are now in one guidebook. Whether they have an immediate need or one at a later date, this directory can be kept as a reference for helping families with their planning at any time.”

Existing clients of both companies and new clients of the combined guide will benefit in many ways. The distribution will combine that of the two companies, increasing the coverage. Use of the guide will be more concentrated as those that chose to use one or the other will all be using the new, larger, more comprehensive resource. Placement in the guide will include placement in the search engine of both the Alternative for Seniors’ web site ( and the New LifeStyles’ site (

“Our clients are continually looking for ways to get the most traffic and leads from their marketing dollar. The combination of our two companies in these markets will allow existing clients to get more coverage, while in many cases, reducing their expenses. Another option for some will be spending the same amount and expanding their presence in the guide,” explained Doug Fusella, President/COO of New LifeStyles.

New LifeStyles and Alternatives for Seniors will bring more than 50 years of combined industry knowledge and expertise to this partnership, creating the premier marketing tool for the senior housing and care industry in the San Francisco Bay and San Diego areas. “We both have a passion for the industry and in the current environment saw a huge opportunity in this joint venture,” explained Anita, “while it energizes both companies, the key is that it creates a better resource for the senior, their families and industry professionals while better solving the needs of our current and future clients!”

The San Francisco guide closes in March and the San Diego guide closes in May, if you are interested in getting more information on these, covering this story or would like to set up an interview, please contact Doug Fusella via phone at 214-874-6013 or email at or Anita Kremer via phone at 800-350-0770 ext. 207 or via email at

About New LifeStyles

New LifeStyles is the ultimate source for senior living options, providing comprehensive, quality information on senior communities and care options. New LifeStyles’ services help seniors make an informed, comfortable decision about their future. In addition, these extensive resources are easily accessible - not only saving users time and money, but also reducing the frustration of trying to find information from multiple sources, agencies, or organizations. Whether seniors are looking for a nursing, retirement, or assisted living community, home care or something else, New LifeStyles can help seniors and their loved ones make the best decisions to fit their needs. For more information about New LifeStyles, visit or call (800) 869-9549.

About Alternatives for Seniors

Since 1992, Alternatives for Seniors has been providing information to families and healthcare professionals in metropolitan market areas in five states through its senior housing and care directories. The print directories, provided free of cost, detail nursing homes, assisted living facilities, retirement communities, home health care, and other services. The Alternatives for Seniors Information Center — (888) WE-ASSIST — provides families with free assistance to help them determine the level of care or service needed. The center can also direct callers to the appropriate care based on type of care needed, geography, and cost. For more information about Alternatives for Seniors, visit
New LifeStyles
Doug Fusella