Los Angeles, CA, April 07, 2015 --(PR.com
)-- Women's fitness and lifestyle brand elements fitness has named long time industry veteran JoAnna Tuttle as president. Tuttle will be charged with the growth of clubside operations, and expansion into new market zones for the popular women's brand. She will replace founder Christopher Palumbo, who will remain as acting Chair of elements® Board of Directors and will spearhead international licensing, brand initiatives, and retail growth.
Prior to arriving at elements®, Tuttle was at Carlsbad, CA based 24 Hour Fitness for a 25 year career, where she headed field operations, sales operations, pricing strategy, business & IT strategy which helped drive 24HF from 6 clubs to over 420, with 1.2 billion in gross market capitalization.
"I am thrilled to be joining the elements® fitness brand. The ability to use my resources to have a direct and substantial impact on a brand's growth is very exciting. I really love the brand position of elements as a lifestyle leader for women, not only is it a unique business niche, but we are delivering something very needed and very special to our members, I see an enormous potential for the company."
Tuttle will be joined by a new CFO to the company. elements® has recently announced new expansion into Boston and South Florida, as well as an expanded retail division.
elements® is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services as well as branded product lines throughout a network of wholly owned, as well as franchised health clubs and branded affiliates. The popular chain has announced new locations this year in New York, Tampa, Los Angeles and Boston.
elements® is a family of healthy lifestyle brands, including elements®fitness, STUDIO by elements, The BalanceDiet Company, slimberry®, thinspa®, elementsTV, and 1800 WEIGHT LOSS. The company offers development and joint venture opportunities including product development through a geographically based development system. elements® was founded in 2004 and is owned by Leisure Growth Holdings, inc, Miami, FL.