New York, NY, June 09, 2015 --(PR.com
)-- The Associated Press has renewed its agreement with DSA Media Group as its sports marketing agency. DSA Media Group is an independent strategic brand development and communications agency based in New York.
DSA will work to secure strategic partners and sponsorships for AP’s Top 25 rankings for college football and men’s and women’s basketball and for the AP National Champions, AP All-American Team, AP Player of the Year and Coach of the Year.
“We are thrilled and honored to be awarded strategic, creative and media responsibilities for The Associated Press’ collegiate sports assets," said Dante Simpson, president and CEO of DSA Media Group. "We look forward to working with AP to help build upon the timeless tradition of their sports brand and connect with their fans in new ways.”
DSA will continue to handle the collegiate football and basketball assets across all channels and 3rd party content development in the United States. DSA will help drive branding and develop a consistent stream of integrated, strategic marketing and advertising campaigns designed to evolve and identify new growth opportunities.
“DSA brings proven strategic and integrated marketing expertise that will help us build on our most recognized sports platform to deliver innovative creative work that will resonate with sports fans and help us stand apart in the marketplace,” said Ted Mendelsohn, AP vice president for commercial and business development.
About DSA Media Group
DSA Media Group. LLC is a fully-integrated New York-based integrated sports and entertainment marketing firm. DSA’s award winning work has won acclaim such as Buzz Marketer of the Year and “It” List, among others. DSA has full in-house production capabilities and has produced branded content for some of the biggest brands in the world. DSA has served such brands as; Mercedes-Benz, Coca-Cola, Sprite, Clorox, Progressive Insurance, Marriott, Old Spice Swagger, Taco Bell, and many others.