Boston, MA, November 11, 2015 --(PR.com
)-- Wilde Agency, a digital and direct agency that’s pioneering the use of the science of human behavior in marketing, recently presented The Greater Boston Food Bank
(GBFB) with a check for $1,000.00.
The donation marks the final phase of Wilde Agency’s launch of MindCamp (MindCamp.Wilde.com) an interactive decision science game developed by the agency to demonstrate the ways our subconscious affects decision-making, and the impact that the emerging field of decision science has on how marketers craft strategy and messages to drive action.
MindCamp was launched at the Direct Marketing Association’s (DMA) &Then Conference in Boston. As part of that launch, Wilde Agency
offered to donate to GBFB for every “share” of the MindCamp game via social media.
Over 2,100 people played MindCamp during the three-day DMA conference, and the social media activity associated with the launch resulted in the $1,000 donation to the GBFB. Wilde Agency’s donation represents a value of 3,000 meals for needy adults and children in eastern Massachusetts.
“Wilde Agency is happy to help the work of this important organization,” said John Sisson, agency President, “especially at this time of year when the need can be great.” GBFB is the largest hunger-relief organization in New England and among the largest food banks in the country. Last year, it distributed more than 51 million pounds of food, enough to provide healthy meals to as many as 545,000 people. The organization acquires food through food industry product donations, food drives, and financial contributions.
About Wilde Agency
Wilde Agency is a digital and direct agency that uses what social scientists have found about how people make decisions, to motivate people to do what our clients want them to do. We’re a pioneer in the use of the science of human behavior in marketing, infusing it into all of our efforts, including strategy, creative, and data/analysis work, to deliver remarkable results for our clients.
For more information, visit www.wildeagency.com
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