The Association of Coupon Professionals Presents Free “How to Coupon” Webinar
Latest in ACP Academy Series, How to Coupon Webinar on Jan. 26, 2015
Drexel Hill, PA, December 11, 2015 --(PR.com)-- The Association of Coupon Professionals (ACP) is announcing the latest webinar offering part of the newly formed ACP Academy, the education and training arm of the association. The free “How to Coupon” webinar will be Jan. 26, 2016 at 2 p.m. EST.
The webinar, designed for both startups and established brands, will review how to create effective campaigns while minimizing risks associated with couponing. Attendees will learn how to successfully create trial, build sales, and increase market share while avoiding mistakes that could alienate consumers and trade partners. Topics will include:
Should my Brand Coupon?
Getting Started
Choosing a clearinghouse
Developing a Coupon Policy
Creating Family Codes
Choosing the Distribution that best fits the Marketing Objective
Coupon Creation & Design
Digital Couponing options & issues
Reporting Effectiveness
Documentation Process
Ongoing Education
The presenter, Val Stark, President, SMS Promotional and Chair, ACP Education & Training Committee is a longtime veteran of the industry, with expertise in consulting, planning, creation and production of promotional campaigns and a faculty member of the ACP Academy Coupon 101102 Workshops.
Practitioners who work for a retailer, manufacturer or a vendor that directly supports retailers and/or manufacturers are invited to learn more and register for free at www.couponpros.org.
About the Association of Coupon Professionals
The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.
For more information, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan@couponpros.org, visit www.couponpros.org, or connect on Twitter and LinkedIn.
The webinar, designed for both startups and established brands, will review how to create effective campaigns while minimizing risks associated with couponing. Attendees will learn how to successfully create trial, build sales, and increase market share while avoiding mistakes that could alienate consumers and trade partners. Topics will include:
Should my Brand Coupon?
Getting Started
Choosing a clearinghouse
Developing a Coupon Policy
Creating Family Codes
Choosing the Distribution that best fits the Marketing Objective
Coupon Creation & Design
Digital Couponing options & issues
Reporting Effectiveness
Documentation Process
Ongoing Education
The presenter, Val Stark, President, SMS Promotional and Chair, ACP Education & Training Committee is a longtime veteran of the industry, with expertise in consulting, planning, creation and production of promotional campaigns and a faculty member of the ACP Academy Coupon 101102 Workshops.
Practitioners who work for a retailer, manufacturer or a vendor that directly supports retailers and/or manufacturers are invited to learn more and register for free at www.couponpros.org.
About the Association of Coupon Professionals
The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.
For more information, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan@couponpros.org, visit www.couponpros.org, or connect on Twitter and LinkedIn.
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Bill Cowen
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Bill Cowen
888-875-2685
metrospective.net
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