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That Rabbit Music Pool and Distribution Expands in Response to Growing Demand

Atlanta, GA, March 15, 2016 --( As the music business continues to expand into new markets and create new business models, That Rabbit Music Pool and Distribution finds attracting more users to digital music services and bringing artists to a wider global audience is the key to success. Streaming media is the future of content delivery. Music subscription streaming services are showing steady growth. Today, music streaming plays a large part in an artists' marketing and sales’ strategies. Therefore it is essential to employ a team that can handle the progressive changes in the industry.

Ray Hamilton, Executive Director, Visionary, Sales Expert, and Company Manager of That Rabbit, says, "We are excited about the changes happening in the music and digital streaming industry. It is creating an environment to empower artists for greater success, which they previously wouldn't have benefited from. That Rabbit cares about the success of their artists because we feel our success goes hand in hand."

Subscription streaming revenue among studios hit $5 billion last year, the second in a row to see a 25 percent gain over the previous year, according to the Digital Entertainment Group report. At the same time, the sale of discs dropped from $6.9 billion in 2014 to $6.1 billion in 2015, a decline of 10.9 percent.

With a rapidly growing customer base, That Rabbit has expanded teams in Atlanta, NYC, London, Seoul Korea, South Africa, Brazil and India. That Rabbit affiliates are now the sole distributor for eONE in South Africa - Physical, Mobile and Digital. And they have a mobile agreement with Berger Mobile of Brazil covering the 4 top mobile companies - 225 million customers plus a digital delivery deal with Packer Street Voice / Indievox in Mainland China (including Taiwan and Hong Kong).

The Company’s work ethic is dedicated to expanding their business vision globally. That Rabbit understands that to be the leader in digital delivery of audio and video based products globally, they must have the ability to control marketing and promotion of selected titles. This means having the ability to secure long term contracts with multiple online & offline marketing, advertising and promotion agencies within different musical genres and across international borders.

That Rabbit Distribution has intimate knowledge of the urban music marketplace, globally; while That Rabbit Publishing offers the most advanced online publishing platform available. Their team has over 60 years of collective experience in major label and corporate executive level operations in the Urban, R&B, Hip Hop / Rap, Contemporary Gospel, and Praise & Worship sectors. The Company also aims to entice major artists, producers, directors and independent companies to utilize their services while developing a continuous positive revenue stream. To meet this goal, That Rabbit will commit an active division dedicated to finding new & established artists.

"Licensing music internationally now also means controlling as many royalty streams as possible," says Allen Johnston, Content Licensing & Publishing Administrator at That Rabbit. "Publishing is just as important as mobile streams and downloads, plus it is always present. Here at That Rabbit our understanding of this reality gives us the ability to develop new & creative deals."

In addition to the growth of streaming, digital downloads remain a key revenue stream. Downloads still account for more than half of digital revenues (52 per cent) and are helping to propel digital growth in some developing markets such as South Africa, Venezuela, Philippines and Slovakia. In 2014, the industry’s global digital revenues increased by 6.9 per cent to US$6.85 billion. For the first time, the industry derived the same proportion of revenues from digital channels (46%) as physical format sales (46%).

"We're creative... and driven by financial results," says Greg Glase, Technology Expert, Design Expert, Radio Programmer, Magazine Editor, Website Designer for That Rabbit. "As senior executives in creative businesses, we have run startups and created many important, innovative products. But we also bring a clear head and a cold eye to the media business. We remain unseduced by its glamour and glitz. We focus instead on your organization's bottom line, the ultimate measure of its success."

About That Rabbit Music Pool & Distribution:

That Rabbit is a full service international licensing, distribution, marketing, streaming, mobile delivery, music publishing, Live Event Management and Rights Management company dedicated to meeting the needs of the ever expanding Music Market worldwide focusing on Mainstream Urban, Contemporary Gospel, Mainstream R&B and World Music. That Rabbit maintains positive relations with executive level professionals in 18 countries, while controlling publishing interests with most performing rights organizations worldwide.

That Rabbit Music Pool & Distribution
Instagram / Twitter / Facebook @ThatRabbitCom

115 Mlk Jr. Dr Suite 415
Atlanta, GA, 30303
Phone: 866-652-8882
Contact Information
Ray Hamilton

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