Drexel Hill, PA, March 09, 2018 --(PR.com
)-- The Association of Coupon Professionals (ACP) is presenting its 13th Annual Industry Coupon Conference “Coupon Gumbo: Content, Conversations, Activation,” on April 24-26, 2018 in New Orleans, LA. at the Astor Crowne Plaza.
This will be the only conference dedicated exclusively to coupons in 2018. The conference is three days of content, conversations, and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies, and research in both general sessions and business function based track sessions.
Attendees will explore the top trending issues impacting the coupon industry, including: eCommerce, Omnichannel, the shopper path to purchase, universal digital coupon updates, as well as best practices to maximize efficiency and effectiveness while minimizing risk, and consumer insight.
Tom Furphy, Consumer Equity Partners, previously with Amazon Fresh and Wegmans, will keynote. Tom is a thought leader on ecommerce, emerging technologies, innovation and the current and future impact it will have on grocery.
John Ross, President & CEO IGA Inc., the co-author of the Google Book ZMOT: Zero Moment of Truth, and author of the recently published Fire In the Zoo. He is a champion of data-driven decision-making, shopper-focused marketing and active listening. He will discuss shopper influence, consumer confidence, converting customers, and the innovation driving results happening in independent grocers.
Hear firsthand in a live consumer panel how consumers feel about coupons, the process, and the brands and stores they like. Bring questions to this unscripted, revealing hour, where the answer to questions may surprise you.
Peapod will provide an overview of the industry, promotion practices and future projections with the activation of shopper marketing in the new e-grocery world.
Valassis will share insight on how shoppers interact with technology, and what motivates them to purchase.
Steve Grosklaus, Leo Burnett, will share insights on audience segmentation, reengaging lapsed users, and shifting consumers to loyalty.
Retailer & Manufacturer Panel with Walmart, Target, Proctor & Gamble and others.
A progress update for Universal Digital Coupons.
Consumer trends and insights from Inmar and Kantar.
Plus, additional unique research, case studies, the latest trends, and innovation to improve coupon programs. For up-to-date information and announcements about the Industry Coupon Conference, follow ACP on Twitter and LinkedIn or visit www.couponpros.org.
About the Association of Coupon Professionals
The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.
For more information about the conference, contact John Morgan, ACP Executive Director, at 610-789-1478, John.Morgan@couponpros.org, or visit www.couponpros.org