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VIP Innovations is Incorporating "Neuroscience" Techniques to Improve Coaching Effectiveness

Eva Jenkins of VIP Innovations explains how the convergence of brain-based psychotherapy with personal/professional development has created a secret agent of change...for the better.

VIP Innovations is Incorporating
Haymarket, VA, April 25, 2018 --( “Armed with neuroscience, coaches can be the secret agents of change for their clients,” says Eva Jenkins. Jenkins, founder of VIP Innovations, helps clients accelerate their personal and professional development. “The same brain-based therapy model used in psychotherapy can be a transformational tool that coaches can use to help people achieve a wide range of goals in the present and the future,” she says.

6 Catalysts for Change from Within
Coaching is a cooperative relationship and like, most relationships, it is more successful when each person in the relationship understands the other. “My knowledge of brain science helps me understand my clients’ experiences and behavior more accurately,” reports Jenkins. “This in turn illuminates how I can best support them in their change process.”

Neuroscience helps coaches develop tools and strategies that are consistent with the principles of brain functioning. This makes them easy to digest..."brain-friendly, rather than brain antagonistic," says Jenkins. Neuroscience’s easier-on-the-brain approach facilitates changes in key areas of growth and mastery including:

- Mindfulness
- Self-Awareness
- Self-motivation
- Resilience
- Optimism
- Self-Efficacy

7 Principles of Brain-Based Psychotherapy
In 2005, researchers from the Yale University School of Medicine outlined seven principles of brain-based psychotherapy. “What’s interesting is how these principles apply beyond the world of psychotherapy,” says Jenkins. “Any time a person is seeking to make a lasting change, they can benefit from a coach with an understanding neuroscience.”

Therapy and coaching both focus on awareness and development issues. The key distinction is that while therapy encourages awareness of past injuries in order to foster insights and promote healing from those emotional trauma, coaching, “is focused on untapped possibilities that exist in the present,” explains Jenkins. “With brain-based coaching, awareness becomes a catalyst to action.”

Nurture & Nature - genetics and environment have the power to change the structure and function of the brain. These brain changes, in turn, influence behavior. Each of us has a different set of genetics, environments and circumstances in our lives. “These differences make each person’s brain unique. In order for the brain to be activated in a coaching environment, it must be approached in a highly individualized way,” observes Jenkins.

Experience is Transformational – An experience will either strengthen or weaken the brain’s neural connections. Additionally, throughout our life, the brain gives birth to new neurons in a process known as neurogenesis. “These new neurons are associated with improved memory and neural plasticity and can be used to help people advance towards personal and professional success.”

Memories Change – Brain circuits change in response to experiences and memories change as well. Often, a negative sense of self is developed from an autobiographical memory. Jenkins says the key for a coach is to use brain-science to help clients:

a. Mine new information from old memories
b. Ask questions that lead to new insights
c. Use imagination to create new neural pathways (neurogenesis)
d. Reframe the past and future in a positive way

Interconnected Processes– Memories, emotions, and feelings are interconnected, but different. Mis-identified emotions (such as mistaking sadness for anger) can have a very real negative affect on cognitive functioning and memory storage. “Understanding neuro-cognitive interaction allows coach and client to explore the meanings given to sensations and reactions as a way to influence decision-making, for example,” Jenkins explains.

It’s All about Relationships – “The therapeutic nature of the work between coaches and clients, as well as between psychoanalytic professionals, can actually help clients modify neural systems and enhance their emotional regulations,” Jenkins says. In a "safe space," clients may even experience positive physiological responses.

Experience & Imagination Are the Same to Your Brain – Research shows when you imagine physical sensations such as taste, smell, and touch, it activates the same neural pathways in your brain as a real experience. “Coaches can use this strategy to help clients envision a different life,” explains Jenkins. “The feelings and emotions that go along with that vision can be powerful enough to be catalysts for real change.”

Keep an Eye on the Unconscious – The human brain has an amazing capacity to process information without even being aware it is doing so. Unfortunately, those unconscious processes can lead to skewed perceptions. “Unconscious processes have a tremendous impact on thought, feeling, and action,” says Jenkins. “That’s why it is critical to ferret out any information processed unconsciously that can interfere with the coaching process.

“Neuroscience is changing the way we think about human dynamics,” concludes Jenkins. “Coaches can teach their clients basic, practical principles to help them reimagine their lives, become motivated, and make change.” For additional information about neuroscience, career coaching, and personal development coaching, and to schedule a consultation, please contact Eva Jenkins at

About Eva Jenkins
Eva Jenkins is a visionary entrepreneur with a rich history of facilitating results for her clients in both their professional and personal lives. Armed with a keen understanding of neuroscience and brain-based coaching methodology, she is unique positioned to help clients clearly define their goals and develop well-structured processes to achieve them, as well as provide essential support and clarity until those goals are achieved...and it’s time to for new goals and new success.

Eva Jenkins
VIP Innovations
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VIP Innovations, LLC
Eva Jenkins

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