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InTouch Joins MarketingSherpa and MarketingExperiments as Third Company Within MECLABS Group


Acquisition Brings Additional B2B Lead Generation Capability to B2C and B2G Marketing Company.

Jacksonville Beach, FL, May 14, 2008 --(PR.com)-- MECLABS Group, the parent company of MarketingSherpa and MarketingExperiments, has completed the acquisition of InTouch, Inc. Named to Inc. Magazine’s 2004 Inc. 500 ranking of “The Fastest Growing Private Companies in America,” InTouch provides expertise in executing viable lead generation programs and converting prospective leads into qualified opportunities. Financial details were not disclosed by either party.

InTouch now joins other MECLABS Group companies MarketingSherpa, which publishes case studies and benchmark data and holds industry Summits for marketing professionals, and MarketingExperiments, which provides marketing research, education and publishing.

“The acquisition of InTouch continues our strategy of assembling companies that provide the tools and services companies need to optimize their communications,” said Dr. Flint McGlaughlin, director of MECLABS Group. “InTouch’s unique contribution is the human touch aspect of B2B lead generation marketing for the complex sale.”

Brian Carroll, CEO of InTouch, said, “MECLABS Group companies are the leaders in marketing science. Our InTouch team is thrilled to join forces with MarketingExperiments and MarketingSherpa and have access to their methodologies and publications.”

About MECLABS Group
MECLABS Group helps businesses optimize communications. Its family of companies consists of MarketingSherpa, MarketingExperiments and InTouch.

MarketingSherpa (http://www.marketingsherpa.com) is a research firm publishing practical case studies and benchmark guides for its community of marketers and thousands of weekly case study readers. Topics covered include practical how-to and exclusive data and proven tactics in business-to-business marketing, ecommerce marketing, email marketing, search marketing, telemarketing, media relations, landing page design, marketing measurement and online subscription marketing. The firm also operates six annual Summits attended by thousands of marketers.

MarketingExperiments (http://www.marketingexperiments.com) is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings.

InTouch, Inc. (http://www.startwithalead.com) is a professional B2B contact center that provides clients with the essential human touch required to develop and convert more leads into sales. Since 1995, InTouch has been executing lead generation programs designed to profile sales prospects, uncover viable opportunities and create demand. Core services include teleprospecting, inquiry management, lead nurturing, lead management, and marketing automation tools.

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For more information, contact:
Jeanne Hopkins
MECLABS Group
Jeanne.h@meclabs.com
617-818-1785
Contact Information
MECLABS
Amanda Mehlhoff
773-412-0158
Contact

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