SOBREO Elixirs Debut in New York, Defining a New Era of Inclusive Hospitality

New York, NY, August 28, 2025 --(PR.com)-- New York City bartenders are introducing a new type of serve to their menus: Elixirs. Built to be poured either with alcohol or without, Elixirs are positioned as a response to two shifts in hospitality, slowing cocktail sales and limited demand for traditional mocktails.

SOBREO Elixirs, a Connecticut based company, developed its zero-sugar, zero-proof, oak-aged product as the base. Bartenders can build one recipe that works in two formats: Spirited (with alcohol) or Clean (zero proof).

The first bars to adopt the category are Mockingbird in Brooklyn and Hekate in the East Village, two of the city’s leading alcohol-free venues.

“SOBREO is one of the finest products that has ever walked through our doors,” said Eliott Edge, Head Bartender at Hekate NYC. “Whether in cocktails, zero-proof drinks, or anything in between, it’s the most impressive I’ve ever tasted.”

Hospitality leaders point to inclusivity as the driver. One recipe that can serve both drinkers and non-drinkers makes menus more efficient while widening the audience for premium drinks.

SOBREO is keeping its launch local, with Elixirs available only in New York City bars.