Blue Shark Vodka Names WWE Hall of Famer Tito Santana as Legend in Residence
Wrestling icon joins the brand to champion responsible, mindful drinking through the principles of his book The Champion's Choice philosophy.
Wrightsville Beach, NC, September 16, 2026 --(PR.com)-- Blue Shark Vodka today announced that Tito Santana, WWE Hall of Fame legend and one of professional wrestling’s most respected ambassadors, has joined the brand as its Legend in Residence. In this role, Santana will partner with Blue Shark Vodka to promote responsible, moderate drinking, drawing on the principles outlined in his “The Champion's Choice” philosophy.
The Legend in Residence program pairs Blue Shark Vodka with a respected figure who embodies discipline, longevity, and balance — values Santana built across a decades-long career in the ring. Tito Santana believes great moments aren't measured by how many drinks you have — they're measured by the memories you make.
Here is the Champion's Choice:
• Respect yourself
• Sip slowly. Savor the quality.
• Always eat while you drink, and know your limit
• Respect your friends
• Know when to call it a night & Never drink and drive
“We’re proud to welcome Tito Santana to the Blue Shark Vodka family,” said Niki Bloomquist President, Blue Shark Vodka. “His legacy is built on discipline and respect for the craft — the same values we want associated with our brand. Pairing his Champion’s Choice message with our product gives us a genuine, credible way to promote moderation without lecturing our customers.”
As part of the partnership, Santana will contribute to a series of educational materials, appear at select tasting and brand events, and help develop point-of-sale messaging reinforcing responsible consumption. Details on the first Legend in Residence appearances and content will be announced in the coming weeks.
About Blue Shark Vodka
Blue Shark Vodka is an ultra-premium spirits brand in the Daytoon Distributors, Inc. portfolio, created for consumers who bring confidence, competitive spirit, and bold character to every occasion. Smooth, clean, and made for celebration, Blue Shark Vodka is celebrated for its unique and multiple award winning flavor profile and bottle design along with their ongoing dedication to marine conservation.
About Tito Santana
Tito Santana is a WWE Hall of Fame inductee and one of professional wrestling’s most enduring names, celebrated for his championship runs and decades of fan-favorite performances. He is the author of The Champion's Choice and continues to speak nationally on discipline, longevity, and making better choices — one sip, and one step, at a time.
About Daytoon Distributors, Inc.
Daytoon Distributors, Inc. is a family-operated spirits distribution company based in Wilmington, North Carolina. The company’s portfolio includes Blue Shark Vodka, Equalise Flavored Vodka, Chactun Tequila, and Stede’s Caribbean Rum. Daytoon is focused on building brands with character, culture, community and conservation at their core.
The Legend in Residence program pairs Blue Shark Vodka with a respected figure who embodies discipline, longevity, and balance — values Santana built across a decades-long career in the ring. Tito Santana believes great moments aren't measured by how many drinks you have — they're measured by the memories you make.
Here is the Champion's Choice:
• Respect yourself
• Sip slowly. Savor the quality.
• Always eat while you drink, and know your limit
• Respect your friends
• Know when to call it a night & Never drink and drive
“We’re proud to welcome Tito Santana to the Blue Shark Vodka family,” said Niki Bloomquist President, Blue Shark Vodka. “His legacy is built on discipline and respect for the craft — the same values we want associated with our brand. Pairing his Champion’s Choice message with our product gives us a genuine, credible way to promote moderation without lecturing our customers.”
As part of the partnership, Santana will contribute to a series of educational materials, appear at select tasting and brand events, and help develop point-of-sale messaging reinforcing responsible consumption. Details on the first Legend in Residence appearances and content will be announced in the coming weeks.
About Blue Shark Vodka
Blue Shark Vodka is an ultra-premium spirits brand in the Daytoon Distributors, Inc. portfolio, created for consumers who bring confidence, competitive spirit, and bold character to every occasion. Smooth, clean, and made for celebration, Blue Shark Vodka is celebrated for its unique and multiple award winning flavor profile and bottle design along with their ongoing dedication to marine conservation.
About Tito Santana
Tito Santana is a WWE Hall of Fame inductee and one of professional wrestling’s most enduring names, celebrated for his championship runs and decades of fan-favorite performances. He is the author of The Champion's Choice and continues to speak nationally on discipline, longevity, and making better choices — one sip, and one step, at a time.
About Daytoon Distributors, Inc.
Daytoon Distributors, Inc. is a family-operated spirits distribution company based in Wilmington, North Carolina. The company’s portfolio includes Blue Shark Vodka, Equalise Flavored Vodka, Chactun Tequila, and Stede’s Caribbean Rum. Daytoon is focused on building brands with character, culture, community and conservation at their core.
Contact
Daytoon Distributors, Inc.
Mark Bloomquist
336-420-8060
www.bluesharkvodka.com
bloomy99@aol.com
Mark Bloomquist
336-420-8060
www.bluesharkvodka.com
bloomy99@aol.com
Contact
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