Sunkist Growers Appoints Westbridge Licensing to Develop U.S. Non-Food Licensing Program
Sunkist Growers has appointed Westbridge Licensing to develop and manage its U.S. non-food licensing program. The partnership will extend the iconic Sunkist brand into select categories including apparel, personal care, home, kitchen, outdoor accessories and lifestyle products, building on Sunkist’s 130+ years of heritage and global recognition.
Santa Fe, NM, September 24, 2026 --(PR.com)-- Sunkist Growers, the iconic citrus cooperative, today announced the appointment of Westbridge Licensing to develop and manage Sunkist’s non-food licensing program in the United States within defined product categories. The collaboration will focus on extending the Sunkist brand beyond its traditional food and beverage roots into thoughtfully selected consumer products that reflect the brand’s heritage, recognition, and broad consumer appeal.
Westbridge Licensing will work with Sunkist Growers to identify, develop, and secure licensees across a curated range of non-food categories. Initial categories under exploration include outdoor accessories, apparel, personal care, home, kitchen, and lifestyle products, with additional opportunities to be evaluated as the program develops.
“Sunkist is a remarkable brand with more than 130 years of history and a powerful connection to consumers,” said David Falk, Vice President of Licensing, Sunkist Growers. “We see an opportunity to bring the Sunkist name into new areas in a way that is authentic to the brand and meaningful to consumers. Westbridge brings the relationships, creativity, and licensing expertise to help us build that opportunity thoughtfully.”
“Sunkist is one of those rare brands that has immediate recognition and a positive emotional connection with consumers,” said Todd Lustgarten, Managing Partner of Westbridge Licensing. “We’re excited to help extend that equity into non-food categories while staying true to what makes Sunkist special, the growers, the heritage, the California connection, and the optimistic spirit of the brand.”
The new program builds on Sunkist’s established global licensing platform. Sunkist currently has more than 800 branded products in more than 80 countries, spanning food, beverage, and non-food categories. Westbridge will focus specifically on developing the U.S. non-food opportunity through a curated network of best-in-class partners.
About Sunkist Growers
Sunkist Growers is a citrus marketing cooperative founded in 1893 and owned and operated by more than 1,000 farmers growing citrus in California and Arizona. For more than 130 years, Sunkist has connected growers with consumers through a trusted brand built around quality, freshness, and the people behind the fruit. Today, Sunkist continues to evolve its consumer connection while expanding the relevance of its iconic brand across markets and everyday life. For more information, visit www.sunkist.com.
About Westbridge Licensing
Westbridge Licensing is a global brand licensing agency dedicated to building strategic licensing programs that expand brand reach and create meaningful consumer connections. The Westbridge team brings decades of combined experience in licensing, brand development, and global market strategy. Westbridge partners with iconic brands, personalities, and intellectual properties to develop innovative licensing opportunities across multiple product categories worldwide.
www.westbridgelicensing.com
Media Contact
Todd Lustgarten
Westbridge Licensing
info@westbridgelicensing.com
Westbridge Licensing will work with Sunkist Growers to identify, develop, and secure licensees across a curated range of non-food categories. Initial categories under exploration include outdoor accessories, apparel, personal care, home, kitchen, and lifestyle products, with additional opportunities to be evaluated as the program develops.
“Sunkist is a remarkable brand with more than 130 years of history and a powerful connection to consumers,” said David Falk, Vice President of Licensing, Sunkist Growers. “We see an opportunity to bring the Sunkist name into new areas in a way that is authentic to the brand and meaningful to consumers. Westbridge brings the relationships, creativity, and licensing expertise to help us build that opportunity thoughtfully.”
“Sunkist is one of those rare brands that has immediate recognition and a positive emotional connection with consumers,” said Todd Lustgarten, Managing Partner of Westbridge Licensing. “We’re excited to help extend that equity into non-food categories while staying true to what makes Sunkist special, the growers, the heritage, the California connection, and the optimistic spirit of the brand.”
The new program builds on Sunkist’s established global licensing platform. Sunkist currently has more than 800 branded products in more than 80 countries, spanning food, beverage, and non-food categories. Westbridge will focus specifically on developing the U.S. non-food opportunity through a curated network of best-in-class partners.
About Sunkist Growers
Sunkist Growers is a citrus marketing cooperative founded in 1893 and owned and operated by more than 1,000 farmers growing citrus in California and Arizona. For more than 130 years, Sunkist has connected growers with consumers through a trusted brand built around quality, freshness, and the people behind the fruit. Today, Sunkist continues to evolve its consumer connection while expanding the relevance of its iconic brand across markets and everyday life. For more information, visit www.sunkist.com.
About Westbridge Licensing
Westbridge Licensing is a global brand licensing agency dedicated to building strategic licensing programs that expand brand reach and create meaningful consumer connections. The Westbridge team brings decades of combined experience in licensing, brand development, and global market strategy. Westbridge partners with iconic brands, personalities, and intellectual properties to develop innovative licensing opportunities across multiple product categories worldwide.
www.westbridgelicensing.com
Media Contact
Todd Lustgarten
Westbridge Licensing
info@westbridgelicensing.com
Contact
Westbridge Licensing
Todd Lustgarten
323-284-5100
www.westbridgeinc.com
Todd Lustgarten
323-284-5100
www.westbridgeinc.com
Contact
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