EA Logistics Delivers Green Show Freight for Wal-Mart-Sponsored Sustainable Products Showcase
Wal-Mart’s Sustainable Solutions exposition will be utilizing the services of EA Logistics, a leader in eco-friendly freight strategies. Red Ball Productions, the expo’s producer selected EA Logistics as a natural fit for the event primarily because of its environmental awareness leadership and its Delivered GrEAn™ program.
“We saw what EA Logistics was doing to promote environmentally responsible shipping for the trade show and expo industry and thought the Delivered GrEAn® program would be a perfect fit for this show,” said Dave Higgins, owner of Red Ball Productions LLC, the general contractor for the showcase.
“Given the green focus of the show and the participants, we felt it was important to work with a freight provider who could help reduce and offset the exhibitors’ carbon footprint.”
According to show organizer Denise Kennedy, one of the nation’s foremost experts on recycling, more than 80 vendors are expected to participate in the showcase, which will be attended by Wal-Mart’s Environmental Sustainability Associates, construction managers and buyers, along with local elected officials and interested consumers. “All the showcased products are made from recycled materials, such as tires, plastics, refined oil or organic waste,” said Kennedy. “Wal-Mart is particularly interested in products that can be created in a ‘closed loop system’ – reclaimed at the end of their lifecycle and turned into other product that can be sold in its stores. A good example is recycling old tires into rubber playground mulch.”
Exhibitors include are Wilson Art International, Georgia Pacific, American Rubber Technologies, American Specialty Glass, InterfaceFLOR and Wausau Tile, in addition to Quest Recycling, a Wal-Mart vendor that initiated the showcase concept.
“We are thrilled to be able to support these exhibitors in their efforts to reduce the environmental impact of their show participation while expanding the market for sustainable products,” said Mike Ellis, president of EA Logistics. “By helping facilitate their connection with Wal-Mart, a sustainability pioneer, we hope to encourage eco-friendly shipping and related practices throughout the retail environment.”
Recognizing that transportation is one of the leading sources of greenhouse gas emissions, EA Logistics launched Delivered GrEAn ® to help its customers reduce the negative impact of shipping on the environment. The program has been particularly well-received in the meetings and events industry, which EA Logistics serves through its dedicated trade show and expo division. Shipping activities can account for as much as 15 – 20% of a show’s carbon footprint. Through the Delivered GrEAn® program, EA Logistics computes emissions for each shipment(s) based on distance, weight and mode of transportation, and at no additional cost to customers, purchases carbon credits to offset 100% of these emissions. EA Logistics also helps customers save money and reduce fuel usage by looking for ways to increase efficiencies in their transport program, uses biodiesel in their company trucks, and pursues a variety of eco-friendly practices in the business.
In an effort to promote a “zero waste goal” event, the organizers are taking a number of other steps, as well. For instance, Red Ball Productions will be implementing a comprehensive on-site recycling program, which includes using recycled cardboard trash containers and soy-based liners, as well as biodegradable tablecloths. DK Enterprises is encouraging green exhibiting practices, including reducing the amount of pamphlets and handouts and promoting greener printing on high recycled content paper, among other initiatives. “At DK Enterprises, our goal is to provide environmentally and economically sound sustainable solutions to people in the private and public sector, so these are the kinds of ideas we want to share.”
Because of its commitment to sustainability and its innovative program, EA Logistics recently has been tapped for several other “green” trade shows, including West Coast Green, September 25 – 27 in San Jose, California. Ellis has been active in efforts to promote eco-friendly exhibiting and is a member of the EDPA’s green committee. He is also co-chair of the transportation subcommittee for the APEX-sponsored effort to establish sustainability standards for the meeting and events industry as a whole.
Founded in 1977, EA Logistics is a domestic and international freight forwarder providing service 24 / 7 / 365 via ground, air and ocean modes. With a reputation for exceptional service, follow-through and attention to detail, EA Logistics is a pioneer in the development of environmentally sensitive shipping. For more information, visit www.DeliveredGrEAn.com or contact 800.863.5948.