Brit Awards - Launchpad for ULLTRA’s Revolutionary New Product Range

Nelson, NY, March 12, 2009 --(PR.com)-- Celebrities and music stars from around the world were treated to a one to one shaving and pampering session using ULLTRA’s new additions to its product range by celebrity barber to the stars Richard Anthony. After an impressive trial in Richards East Midlands Salon, Richard offered his services to promote and demonstrate the product at this years Brit Awards, as he felt both the products and dry shaving techniques were something he wished to raise awareness of.

Richard says “the Brit Awards event was a complete success for ULLTRA, with many Global celebrities admitting to being highly impressed with the end results and how a great shave can be achieved with off the shelf products.

“Many of the celebrities were keen to take more product samples away with them. The ULLTRA Smooth Head Shaving Cream in particular generated a lot of interest – we almost ran out of the product!”

More about ULLTRA products....
ULLTRA Skincare, a dedicated team of industry experts in the art of “no water needed” Dry shaving, are dedicated to providing effective and convenient yet natural solutions to hair removal, bringing shaving into the 21st century.

ULLTRA Smooth Head Shaving Cream was just one of the new releases at the Brit Awards, it is a high performance natural product formulated specifically for men who shave their heads regularly. Used on a Dry scalp, the cream initially acts as a pre-shave, softening the hair prior to shaving whilst priming and coating the skin with a non greasy protective barrier to allow the blade to cut through hair with relative ease.

As ULLTRA Smooth Head Shaving Cream contains high-grade natural oils such as jojoba and grapeseed oil (an anti-inflammatory agent containing essential vitamins E, C & Beta Carotene) the whole shaving process is smooth and comfortable. The cream enables exceptional razor glide as well as preventing nicks, cuts and razor burn. And as all of the shaving creams are non-foaming you can see where you are shaving.

An additional benefit of the Smooth Head Shaving Cream is its intense, non-greasy post shave moisturisation of the scalp and neck area, which helps to eliminate that “just shaved” look.

As with all ULLTRA products, ULLTRA Smooth Head Shaving Cream does not contain any parabens, SLES, mineral oils, petroleum based ingredients or unnatural substances.

Priced at just £17.00 for 100ml, ULLTRA Smooth Head Shaving Cream is an affordable natural alternative to messy, time consuming, wet shaving methods.

ULLTRA Smooth Head Shaving Cream is a truly unique and effective natural product offering maximum results for minimum effort – an essential “on the go” wash bag item for the busy and image conscious modern man.

Available from major department stores, online male grooming retailers and from the company’s website www.ulltra.com

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Further notes to editors:
High resolution images available for publication purposes.

Established in 2005, ULLTRA Skincare Ltd has been researching, developing and manufacturing natural premium “high performance” shaving and skincare products for both male and female consumers.

Research into what consumers actually want and need is at the forefront of all new product development from ULLTRA.

ULLTRA introduced its first core-shaving product in 2006 and has now developed a wide range of truly unique multi-functional products which, once sampled by consumers command a high reuse rate.

The male range is sold through leading online beauty retailers and through department stores throughout Europe, and via the company website (currently being reconstructed to reflect new branding and range extensions).

The female range is promoted and sold on the UK QVC shopping channel and through major EU retailers.

Press enquiries, samples and photography call:
Contact: Brian Smithies or Lisa Fallows at (ULLTRA Skincare Ltd)
on UK +44 (01) 1282 697755 or via email,
PR@ULLTRA.com