Despite Tough Economic Times, Oral Healthcare Can’t Wait™

1-800-DENTIST® Joins Leading Dental Trade Association in Launching Consumer Oral Health Awareness Campaign

Los Angeles, CA, August 19, 2009 --( 1-800-DENTIST®, the nation’s leading free resource for consumers in search of a dentist, announced this week to the general public its participation in the “Oral Healthcare Can’t Wait™” campaign, which is designed to raise awareness to the general public of the potential risks of postponing dental appointments and neglecting oral health.

The campaign is part of a national initiative sponsored by The Dental Trade Alliance, a nonprofit trade association representing leading dental manufacturers, distributors and laboratories.

“Seeing a dentist regularly is not just a key to preventing dental problems,” said Fred Joyal, CEO and Co-Founder of 1-800-DENTIST®. “Recent studies have also revealed a significant link between dental health and overall heath. The Oral Healthcare Can’t Wait campaign is a unified message from the entire dental industry to go to your dentist every six months, and if you don’t have a dentist, to find one who can help you get back on a path to wellness.”

The Oral Healthcare Can’t Wait campaign, which was developed pro-bono by the leading dental industry advertising agency, Lanmark Group, emphasizes the following risks of postponing a dental visit:

· Tooth decay is a progressive disease. Postponing treatment can lead to more complex, more expensive treatment, such as root canals or extractions.
· Tooth decay is a communicable disease. Your untreated cavities can spread to your loved ones.
· Recent studies have linked undiagnosed and untreated periodontal disease with a negative impact on patients with heart disease, diabetes and other systemic health conditions.
· Chronic bad breath is usually due to conditions that may be easily prevented by regular oral hygiene appointments and consultation.

According to the Chicago Dental Society, more than half of dentists in a recent survey said their patients were putting off dental work and more than 40 percent said that preventive visits were down. And a recent article in the Wall Street Journal reported that a little more than half of dentists surveyed in July by the American Dental Association said that un-booked appointment times have increased from the first quarter. But the fact is that postponing dental procedures can lead to serious health risks and can also lead to higher dental costs in the future.

“Many people think of the mouth as separate from the rest of the body,” said Gary W. Price, CEO of Dental Trade Alliance. “But it’s important to recognize that dental disease is not only a great problem in and of itself; it’s also associated with health issues such as diabetes and heart disease. That’s why the entire dental industry is coming together to communicate this important message to all consumers: Oral Healthcare Can’t Wait.”

There are plenty of ways to get your oral health back on track. Find a pre-screened dentist who can match your dental needs at or call 1-800-DENTIST. If you would like to know more about the “Oral Healthcare Can’t Wait” campaign, go to

About 1-800-DENTIST®

Founded in Los Angeles in 1986, 1-800-DENTIST® has become the nation’s leading free resource for consumers in search of a dentist. The service has matched over 6 million Americans with independent dentists, helping them to make an informed decision about their oral health. For more information or to find a qualified member dentist near you, visit

About the Dental Trade Alliance

The Dental Trade Alliance is an association of companies that provide dental equipment, supplies, materials and services to dentists and other oral care professionals. Its member companies are distributors, dental laboratories and manufacturers located in the United States, Canada and Mexico. By providing the best equipment, materials and services to dentists and oral health care professionals, they are partners in improving the oral health of everyone. For more information, visit

About Lanmark Group

Founded in 1977 and located in Eatontown, New Jersey, Lanmark Group is an award-winning, full-service advertising, marketing and communications agency specializing in the healthcare field with a strong concentration in the dental industry. The company’s client roster includes Darby Dental Supply, DentalEZ Group, DENTSPLY International, Evolve Dental Technologies, OralDNA Lab, Inc., OraPharma, Inc. and Sirona Dental Systems. Accolades include (but are not limited to) three 2007 JASPER Awards, five 2006 MarCom Creative Awards, and four 2006 Jasper Awards. Lanmark also ranked 12th in NJBiz Magazine's “Best Places to Work in New Jersey” survey in 2006. For more information, visit

Nick Armstrong