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“Think Pink, Go Green” Beautorium Announces Support of Susan G. Komen for the Cure® North Jersey Affiliate

Fundraising and Education About the Health Benefits of Natural and Organic Beauty Products to Highlight the Campaign.

“Think Pink, Go Green” Beautorium Announces Support of Susan G. Komen for the Cure® North Jersey Affiliate
Charlotte, NC, October 14, 2009 --( Natural beauty retailer Beautorium has announced a new initiative that will unite breast cancer fundraising, in support of the Susan G. Komen for the Cure® North Jersey Affiliate, with education about the health benefits of natural and organic beauty products. From Oct. 15, 2009 - Jan. 15, 2010, 25 percent of the proceeds from select products listed at will be donated to the North Jersey Affiliate of Susan G. Komen for the Cure®.

Beautorium has enlisted several of its brands, among the top natural beauty companies in the world, to participate in the effort. Exuberance Beauty, John Masters Organics, Juice Beauty, Marina Cosmetics, red flower, Revolution Organics, Saaf, Sophyto and Trilogy will donate to the cause. Melvita Organics will also join the lineup at the time of its US debut on Nov. 9. Among the 35 natural and organic products hand-picked to benefit Susan G. Komen North Jersey are Beautorium top-sellers like Trilogy Organic Rosehip Oil, Exuberance Brightening Facial Serum with Vitamin C, Saaf Organic Eraser Body Oil and Juice Beauty SPF 30 Tinted Moisturizer.

The unique support that Beautorium brings to Susan G. Komen North Jersey highlights the organizations’ interest in health awareness and education for women. In addition to raising funds that will help save lives, bring care and support to breast cancer patients and work toward a cure, Beautorium seeks to further the understanding of the importance of natural and organic products for our best health. Many ingredients that are commonly found in commercial beauty preparations have been linked to cancer or other health issues. Given that skin is our largest organ, able to absorb 60% of what we put on our bodies, the choice of natural and organic personal care products is an important step in protecting ourselves from an overload of harmful chemicals.

Beautorium offers only the highest quality natural products that are free from ingredients like parabens, phthalates, sodium laurel sulfate (SLS), sodium laureth sulfate (SLES) and polyethylene glycol (PEG), which may pose serious health risks. To learn more about the potentially harmful ingredients in your beauty products, visit Skin Deep, at

“I would like to thank Beautorium for raising awareness and funds for our organization from their Think Pink, Go Green Collection. Their support will help us to one day realize our goal and vision of a world without breast cancer.” said Deborah Q. Belfatto, Co-Founder and Executive Director of Susan G. Komen North Jersey.

Beautorium founder Ann Francke says, “We are passionate about the fight against breast cancer and thank Susan G. Komen North Jersey for the opportunity to support their work. We are hoping that our benefit campaign will be highly successful and enjoyed by all!”

About the Komen North Jersey Affiliate
The North Jersey Affiliate was founded in 1997 and serves nine-counties in northern New Jersey: Bergen, Essex, Hudson, Morris, Passaic, Somerset, Sussex, Union and Warren. Seventy-five percent of net funds raised by the Affiliate ( $11.3 million since inception) stays in the Affiliate’s service region to support education, screening and treatment programs for uninsured populations; the remaining twenty-five percent ($5.1 million to date) directed to the Susan G. Komen for the Cure Award and Research Grant Program. For further information: or call 908.277.2904.

About Beautorium
An online marketplace for the planet’s premier collection of natural and organic beauty care, we take the guesswork out going green by offering a careful edit of the world’s most effective and ethical natural beauty brands. The beauty world is saturated with “natural” and “organic” products and it’s hard to know what’s real and if it works. Beautorium has hand-picked and carefully screened over 650 products from 20 brands according to 5 selective criteria to ensure consumers get an authentic, effective and elegant experience. For more information go to


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Gwen Poth
866 557 2243 or 704 231 9121

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