Interactive Online DiabetesMine™ Health Plan Goes Live at Keas

New personalized health tool created by patient advocate and experienced physician “walks you through” diabetes care.

San Francisco, CA, November 10, 2009 --( DiabetesMine™ (, a leading informational and community web site for people with diabetes, today launched the DiabetesMine Health Account Plan at, first in a series of online “Care Plans” that offer specific, personalized guidance to improve the current and long-term health of people with diabetes., launched last month, is an interactive service that provides individuals with ongoing advice and interpretation about their unique health data, via customized care plans. The system recognizes each individual’s lab results and current conditions to help them take appropriate action to achieve their health goals.

The DiabetesMine care plan for Keas guides people with diabetes to understand health indicators and take practical action. For example, if a patient’s A1C is mildly or dangerously high, the care plan suggests and explains a recommended course of action. If a person is unfamiliar with an important indicator such as the microalbumin test, the plan explains its significance and guides the user through proactive strategies for improving their kidney health. The DiabetesMine care plan recommendations are based on health data that was either manually entered by the patient, or uploaded from external sources such as Quest Diagnostics, Google Health, Microsoft Health Vault, or other online Health 2.0 tools.

The DiabetesMine plans are co-authored by journalist, patient blogger and advocate Amy Tenderich, who created the popular site after her diagnosis with type 1 diabetes in 2003, and by Richard Jackson, MD, Director of Medical Affairs, Healthcare Services, and Strategic Initiatives at the Joslin Diabetes Center in Boston, Senior Investigator in the Research Division at the Center, and Assistant Professor of Medicine at Harvard Medical School.

"Only with personalization will people be empowered online to take control of their own health care," says Adam Bosworth, founder of and former head of Google Health. “People with diabetes in particular need tools for self-care that go beyond just online record-keeping. They need the right information relevant to their personal situation at the right time, and feedback that is fun and engaging. We’re pleased to be working with DiabetesMine to craft this new kind of tool.”

The initial DiabetesMine Health Account Plan builds on the book “Know Your Numbers, Outlive Your Diabetes,” co-authored by Tenderich and Jackson in 2007. It walks patients through the five key medical tests that everyone with diabetes should have and monitor on a daily basis: A1C, Blood Pressure, Lipid Panel (cholesterol), Microalbumin, and Annual Eye Exam. Users are prompted to choose various plans of action to bring their test results into range. The system checks back with them and prompts them to continue their efforts.

The DiabetesMine Health Account Plan is currently available at no charge, but will soon roll-out an annual subscription fee of $9, in addition to membership fees charged by Keas. It is the first of an entire family of DiabetesMine care plans for Keas. A Newly Diagnosed care plan is due out later this month, eventually followed by plans addressing an array of diabetes topics: Glucose Monitoring, Insulin Pumping, Carbohydrate Counting, Gestational Diabetes, Diabetes and Depression, and more.

"We look forward to input from the diabetes patient community. These plans are tools that can grow and evolve based on user feedback. We hope the Keas platform will allow us to take online tools for diabetes to the next level – beyond just tracking glucose data – by helping people actually take action to improve their health," Amy Tenderich said.

The Keas DiabetesMine Plan can be found at

More about and Amy Tenderich has become a leading online destination for people with diabetes and one of the top health blogs around the country and the world. Its creator, Amy Tenderich and shares an unusual “cynically optimistic” view of the trials of living with this condition. She speaks creatively and from the heart — to people with diabetes and their family, friends, and community — on topics ranging from inside looks at diabetes research and breaking news to daily life with diabetes to uncovering the diabetics’ deepest hopes and fears. Amy is also the community manager of DiabeticConnect, a social media network for people affected by diabetes.

For more information, please contact

DiabetesMine is a registered trademark of TnT Initiatives. Other names may be trademarks of their respective owners.

TnT Initiatives
BT Tenderich
(650) 898-7649