Toronto, Canada, March 19, 2010 --(PR.com
)-- Just one week after their appearance on the hit CBC TV show, Dragons' Den, UseMyServices founders, Joseph Iuso and Brian Crozier, have been ‘saluted’ as 'Business Innovators' by Rogers Communication, Inc. The 30 second commercial, which aired initially on the March 10th Dragons’ Den show, featured highlights of the pair's “pitch” to the Dragons the previous week.
“The phone started ringing immediately, family, friends and clients all started calling!” commented Crozier, the company’s business development head.” We had no idea that this was in the works - but we are thrilled to be recognized by a company like Rogers Communication for our technology!”
The company’s CEO was in Australia, finalizing details for the next phase of the company’s expansion when the commercial aired - but heard about it within minutes as well.
“The popularity of the Dragons’ Den is almost mind-boggling!” quipped CEO Iuso.” I cannot believe the impact that our appearance has had on the company - and we didn’t even make a deal with the Dragons!”
The first appearance created a whirlwind of publicity for the company, as not only did the five Dragons agree to invest $1 million in UseMyServices - but Iuso and Crozier turned down the offer rather than give up 40% of the venture.
But the resulting exposure from the first show, and now the Rogers commercial, has brought the company to the attention of a number of potential investors as well.
“I have spent virtually every day since the airing of the show, meeting with potential investors.” states Crozier, “It’s not just about the investment - it’s about the right investor, and we think we are very close at this point to making a decision that will carry us to the next stage of our development.”
Both the Rogers commercial and the Dragons' Den show can be seen on the company's website: