Los Angeles, CA, July 15, 2010 --(PR.com
)-- This week, Entertainment Weekly features its hottest summer picks in its “Best of Summer” special double issue. The-Summer-Must-List features Katy Perry wearing her IOION watches stacked in beautiful summer brights; fuchsia neon, yellow neon, orange neon, lavender and aquamarine.
The IOION brand was born in Tuscany, Italy. In 2007, they launched the first silicon sports watch, IOION Classic, which ignited the rubber watch trend, and today is sold in over 30 countries. In January 2010 IOION launched in North America where the brand is represented and distributed by Lever Your Business.
The IOION watch is ultra light, ultra comfortable, waterproof and made of high quality - Tourmaline infused silicone. Tourmaline is a semi-precious stone, known for its natural electric charge that contributes to both health and the environment. Its ionic properties are activated by body heat and released when wearing the watch. IOION is available in 5 styles and over 20 colors from pastels to neons to metallics. The European trend is now growing strong in the U.S. where the vibrant wrist wear retail at a recession chic $20-$35.
IOION leads the silicon accessory market worldwide and is committed to the philosophy of fusing lifestyle and fashion, health and environment with new, innovative styles and products.
Get Katy's IOION summertime picks now at www.ioion.us