Blue Ridge Reaches Latin America

Omar Velázquez brings buying breakthrough to Latin American markets

Atlanta, GA, August 23, 2010 --( Blue Ridge, a leader in profit-driven forecasting, replenishment and inventory solutions, announced today that Omar Velázquez has joined their global solutions team, providing inventory education, consulting and software solutions to the Latin American market.

Mr. Velázquez has over 10 years experience as a former buyer and supply chain consultant to retail, wholesale and collaborative manufacturers. Most recently Omar was part of JDA Software, providing education and consulting on the E3 AWR replenishment solution.

The Blue Ridge Latin America Team will offer the CLARITY Software Suite across the distribution industries. The Blue Ridge offerings include CLARITY Replenish, which has grown to become the global leader in value-driving inventory management, along with freight optimization and multi-echelon demand management solutions.

In addition Mr. Velázquez will also be providing services from Blue Ridge’s education subsidiary, the InSite family of professional development programs to users of CLARITY, JDA/E3 and other replenishment buyers. These will include:

- InSite Education Levels I. – IV.
- InSite Champion Level Education V.
- InSite Buyer Certification / Assessment
- InSite’s popular 3 and 4 day Intensive Team Programs
- Management & Merchandising Team Education
- Period End Programs
- And additional offerings from the InSite Good to Great lineup.

Dan Craddock, President of Blue Ridge said of Mr. Velázquez, “Omar is a recognized replenishment expert and we’re happy to have him join our team. He will help us embrace and lead the Latin American buying community.” Mr. Velázquez, like all global Blue Ridge team members will work to deliver an Income Statement Breakthrough to our clients through dramatic inventory reduction, service improvement, and profitable inner-margin programs.

About Blue Ridge

Blue Ridge is the leader in next-generation inventory and demand planning solutions. Our global team believes in the philosophy that selling generates revenue, but managing your inventory right generates profit. The Blue Ridge vision is to for our Replenishment, Freight Optimization, SKU Rationalization and other solutions to provide an Income Statement BreakThroughTM by adding one full point to the bottom-line of every distribution and retail organization. Over 125 customers worldwide take advantage of our software and education offerings to manage their inventory as an investment that increases cash flow and drives strategic initiatives. Our advanced solutions improve inventory management using profit-driven functionality along with today’s leading technology. The Blue Ridge suite of products implement easily to replace or augment a company’s current Demand Forecasting, Replenishment or DRP solutions. For more information, visit Blue Ridge on the Web at

Blue Ridge Inventory Group, LLC
Dan Craddock
Blue Ridge Fact Sheet

Blue Ridge Fact Sheet

Demand forecasting, replenishment and inventory solutions offerings for wholesale, retail and collaborative manufacturers.

Introduction to the Blue Ridge CLARITY Suite

Introduction to the Blue Ridge CLARITY Suite

Blue Ridge Solutions for demand forecasting, replenishment and inventory optimization for wholesale, retail and collaborative manufacturers.