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Hip Digital Media Acquires Promotional Currency

Hip Digital Media, the leading digital promotions company has announced that it has acquired Dallas based Promotional Currency.

Menlo Park, CA, September 23, 2010 --( Hip Digital Media, the leading digital promotions company has announced that it has acquired Dallas based Promotional Currency. “Promotional Currency has deep domain expertise in promotions pricing, risk management, as well as a long history in creating innovative promotions with multiple content types. Combining Promotional Currency’s industry leadership with Hip’s technology will enable us to create more engaging, measurable and impactful promotional experiences,” says Baris Karadogan, CEO of Hip Digital. Clients and brands who work with the two companies will now benefit from a unified team that can easily implement turn-key digital music promotions, underwriting of promotions risk, rewards programs, and mobile promotions.

“Promotions in the future have to span multiple device and multiple content types. Combining our strengths with Hip Digital gets us one step closer to delivering the next generation of promotions,” says Cyndi Walker, Director of Operations. Hip Digital served as Promotional Currency’s exclusive partner for digital music for over a year, providing its full catalog of over three million MP3 tracks as well as custom-branded online music stores, turnkey solutions for rewards and loyalty programs, and the PACE content management system, a self-serve tool, whereby brands can build their own promotions that are integrated into their own websites.

The organization's leadership will reside in their Menlo Park and Dallas offices with a unified goal of continuing to deliver the best in technology, licensing and processes to help brands from all industries create a digital entertainment experience with their target audiences. As a combined entity Hip Digital has now created more than 2000 promotions reaching 150M consumers.

About Hip Digital:
Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and programs that link brands with their consumers markets. Holding MP3 licenses from all 4 major labels in the US, United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital music campaigns for Fortune 500 brands and online media companies. Experience Hip Digital’s suite of services at

About Promotional Currency: Headquartered in Dallas, Texas, Promotional Currency is a promotions and promotional risk coverage company that merges digital technology in the form of digital music, ringtones, skins and more with turnkey, fixed-cost solutions for the promotional marketplace. Additionally, Promotional Currency protects companies from over-redemption liability with its in-depth promotional risk coverage and underwriting capabilities, enabling large-scale programs that increase brand awareness and user experience. Visit to learn more.

Media Contact:
Josh Gertz
Hip Digital
(404) 705-8885

Contact Information
Hip Digital Media
Josh Gertz
404 705 8885

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