Sonoma, CA, September 25, 2010 --(PR.com
- Winery Insider (wineryinsider.com), the first private sale company to focus exclusively on the wine category, announced it has formed a strategic partnership with DailyCandy, the leading e-mail newsletter and website targeted to women in the U.S. Under the arrangement Winery Insider will become the exclusive source of wines and wine-related experiences offered through Swirl, DailyCandy’s online sample sale site which offers discounts of up to 80 percent on clothing and accessories. As with Winery Insider’s regular offerings, wines made available through Swirl will be offered at approximately 40-80 percent off the retail value.
“This is a natural and exciting partnership for us,” said Danielle Westfall, co-founder and CMO of Winery Insider. “DailyCandy is the insider’s guide to what’s new, hot and undiscovered in the worlds of fashion, style, beauty, travel, etc.; Winery Insider is the insider’s source for some of the best wine deals on the planet.”
Wines offered through Swirl will be curated by Winery Insider specifically for Swirl. The first wines to be offered by Swirl through the Winery Insider partnership are from Women of the Vine Cellars, a first-of-its-kind wine company featuring hand-crafted, limited production wines from female winemakers. Created by Deborah Brenner, the award-winning author of Women of the Vine, the Women of the Vine label unites women winemakers from around the world in a gallery of wines designed to showcase their individual styles and the nuances of their regions.
“Our insider’s knowledge and winery resources give us the ability to tailor offerings that are specific to the Swirl customer,” said Danielle Westfall. “It’s a win-win for both partners.”
Developed by wine industry entrepreneurs Tony and Danielle Westfall and launched in March 2010, Winery Insider offers a carefully-edited group of wines from all over the world at 40-80 percent off suggested retail prices. Like similar online retailers in the fashion and home decorating categories, consumers must apply for free membership at wineryinsider.com to obtain access to Winery Insider’s offerings. Members receive access to 45-60 time and inventory-limited offers a month. All selections are made by a Tasting Panel led by Tony Westfall, who honed his palate tasting alongside some of the best known winemakers and sommeliers in California. The Panel, including sommeliers, collectors and wine industry professionals, tastes hundreds of wines for Winery Insider, ultimately choosing only a small percentage for its offers.
Winery Insider is part of the Westfall’s Good Company Wines portfolio, which also includes VinoFina, an online wine retailer that donates a portion of proceeds from every bottle sold to partner non-profit and charitable organizations.