Make the Commitment Today and See "What a Difference a Book Makes" Tomorrow. 100,000 Books Collected in Just One Year.

Child Care Resource Center, a non-profit serving the San Fernando, Antelope, and Santa Clarita Valleys, has collected 100,000 books in the past year. Over 60,000 have been distributed to children and families that would not otherwise have age appropriate books.

Los Angeles, CA, December 08, 2010 --( The “What a Difference a Book Makes” literacy campaign is a success. Child Care Resource Center (CCRC), a trusted family resource for more than 35 years, set a goal of collecting and distributing 100,000 children’s books in 2010 and they did it. The statistics are staggering – only one book is available to every 300 children in low income areas. Compare that to an average of 13 books per child in middle income neighborhoods.

“CCRC is in direct contact with thousands of children and families from every economic background every year,” said Dr. Michael Olenick, President and CEO of CCRC. “Our commitment is to put an age appropriate book in the hand of every one of those children. Through our efforts we hope to increase family success by opening a door to learning.”

Every book collected will be handed out to a child in Los Angeles County. Over the past year, CCRC has received amazing support from hundreds of community members, volunteers, local businesses and organizations including Walt Disney, Artworks Hollywood, Chatsworth/Porter Ranch Chamber of Commerce, Medtronic, Union Bank, Menchie’s Frozen Yogurt, and many others.

Olenick added, “California’s best bet is to teach our children the importance of reading at a young age. Early education plays a vital role in the future of our children and the social and economic success of the community as a whole. In the United States, when one child in four grows up not knowing how to read, we have to step up and make a difference.”

With close to 90,000 children living below the Federal poverty level in Northern Los Angeles County, CCRC makes a difference with your help. This holiday season, in addition to their book drive, they are collecting toys for 2,000 children in their Head Start preschool, School Readiness and Family Child Care Home Education Networks.

Ways to help –
· Donate children’s books and new, unwrapped toys (ages 0-13)
· Shop from CCRC’s Wish List online at
· Make a tax deductible cash donation to CCRC – they’ll do the shopping for you
· Hold a “What a Difference a Book Makes” drive at your place of employment
· Feature CCRC’s “What a Difference a Book Makes” campaign on your website

For more information, please call Bill Swindle, Community Relations Coordinator, at 1-866-674-KIDS or e-mail

The Child Care Resource Center is a private non-profit agency dedicated to the promotion of higher standards in child care and early education. For more than 35 years, CCRC’s mission has been guided by the belief that our social and economic future depends on the quality of a young child’s experiences. Our IRS tax identification number is 95-3081695.

December 4, 2010
Contact: Bill Swindle
(818) 717-1033

Child Care Resource Center
Bill Swindle