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StreamSend Email Marketing Helps Instructables Reach Do-It-Yourselfers

StreamSend is helping, the most popular do-it-yourself community on the Internet, to expand its membership with email marketing.

Sacramento, CA, February 14, 2011 --( StreamSend, a leading email marketing software provider, is helping, the most popular do-it-yourself community on the Internet, to expand its membership while enriching members’ experience on the site.

Instructables is a web-based documentation platform where passionate people share what they do and how they do it, and learn from and collaborate with others. The seeds of Instructables germinated at the MIT Media Lab as the future founders of Squid Labs built places to share their projects and help others. ABC News, The Washington Post, New York Times, Forbes and Business Week are among the press to herald Instructables’ contribution to do-it-yourselfers worldwide.

Email is the primary marketing tool Instructables uses to reach passionate, creative people who share their most innovative projects, recipes, and hacks with its highly engaged audience. Instructables chose email marketing provider StreamSend as a partner in 2008 to help reach those people and optimize the newsletters that are its primary member communication.

A key factor in Instructables’ switch to StreamSend was its need to get a better handle on its email marketing with the newsletters: who was reading what, what content was the most popular, what drove the most site visits, and how successful was their email delivery through internet service providers (ISPs).

StreamSend delivered on all fronts, supplying better analysis on click-throughs and link use while helping guide future content by providing key information on the stories and trends most appealing to readers. By quickly and accurately keeping track of newsletter subscriptions and avoiding subscriber complaints, StreamSend helped maximize newsletter delivery through ISPs.

Sending twice-weekly newsletters to its members that highlight projects, contests and other promotions, encouraging subscribers to generate content, Instructables has grown its subscription base to over 720,000 members. The delivery rate is 99%, open rate is 21% and click-through rate is 8-10% -- very healthy numbers for that frequency of emailing by an organization that has grown primarily by word-of-mouth.

“StreamSend offered everything we were looking for,” said Ed Lewis, content manager for Instructables, “affordability, advanced analysis and access to quick feedback that helps us refine our content to best connect with our members. As our numbers have grown, so has the need to make sure we are maximizing the value of our communications to member subscribers. StreamSend has been a great partner in helping make that happen.”

About StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing software solution designed to help businesses make the most of their time and money when sending an email newsletter or other email campaigns. StreamSend offers a number of industry-leading standard pricing plans and also has strong private-label and affiliate programs. Started as part of EZ Publishing, a web hosting and design company founded in 1998, StreamSend is now the company’s flagship product.

Contact Information
StandPoint Public Relations
Jim McNulty

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