Market Research Organizations Rebound in 2010

Despite success, staffing and the retention of top-performing market research talent represent formidable challenges in 2011

Market Research Organizations Rebound in 2010
Stamford, CT, March 02, 2011 --( In the sixth edition of the Annual Survey of Market Research Professionals recently released by MarketResearchCareers, nearly half (48%) of all research organizations described 2010 as a "fantastic" or "good" year -- up from 30% in the prior year.

"With market research budgets modestly expanding rather than contracting by double-digits as in 2009, the expectations for a strong 2010 were fully met," said Mike Carroll, Director of Sales and Marketing for MarketResearchCareers.

Further reinforcing a continuing positive sentiment, an increasing number of research organizations expect to hire in 2011 (up from 43% in 2010 to 51% in 2011) while fewer expect to conduct layoffs (down from 16% in 2010 to 11% in 2011) in the coming year.

The report also reveals, however, that more than one-third (37%) of all market research professionals expect to search for a new position in 2011 -- citing dramatically increased workloads resulting from reduced staffing levels.

"Despite an average salary increase of $3,200 in 2010 among research professionals, we anticipate heightened employee turnover after any year-end bonuses are paid originating from: (i) greater demand, and (ii) the desire for new challenges among employed, highly skilled research professionals," said Carroll. "Organizations seeking to expand their staff with seasoned researchers should move before employers enact retention initiatives to keep their most talented employees," said Carroll.

The survey was conducted between January 5 and January 23, 2011 with 550 market research professionals completing the survey—providing a data tolerance of +/- 4.2%.

For more information about the report, please visit:

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Mike Carroll