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A Look Into Sony’s New Concept Store in Business Review USA

San Diego, CA, May 13, 2011 --( Business Review USA, the top digital media source for American business news, gets an inside look into Sony’s new concept store, Sony Store, in Westfield Century City mall in Los Angeles. The opening on April 1 lured in not only Hollywood’s elite, but also tech geeks from around the area.

Not only are Sony products perfectly placed on the shop floor, but the simplistic, yet detailed aesthetic that Sony is known for is also very visible in this brick and mortar store. From music, games, movies, electronics, and future technologies, the new Sony Store will be the new kid on the block that everyone wants to know. Beware Angelenos, you have a new toy to play with and all the other cities are definitely jealous.

“Sony’s goal is always to exceed customer expectations by providing an exciting, interactive and entertaining shopping experience,” said Phil Molyneux, president and COO for Sony Electronics in a statement. “Our new store concept gives shoppers an opportunity to interact with trained and knowledgeable staff as well as preview, test, compare and unlock the full potential of Sony’s entertainment offerings.”

“The new store in Century City is a significant step in building a blueprint for future Sony stores, both in the U.S. and around the world,” added Kiyoshi Shikano, Global Sales and Marketing Officer, Sony Corporation. “In this store, Sony is eager to test innovative offerings and listen and learn from customer feedback. We will gather opinions so that we can continually evolve and improve our retail experience, both here in the U.S. and around the world.”

Read the May issue of Business Review USA, here.

About Business Review USA

Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Business Review USA is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit

Contact Information
White Digital Media Group
Jen Hoskote
(760) 827-7818

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