Kennesaw, GA, June 04, 2011 --(PR.com
)-- Roberto Fontanillas, a seasoned industry executive who has held key commercial roles at INVISTA, has been named global business director for fiberfill. Fontanillas, who is based in the company’s office in Kennesaw, Ga., will lead the expanding global DACRON® fiberfill business, focused on meeting growing consumer interest in superior bedding products and solutions.
Building on the knowledge and energy of the DACRON® brand team, led in North America by Brian Nix, is one of Fontanillas’ primary responsibilities. “Our global strategy will incorporate INVISTA’s ongoing fiber improvements and innovations,” noted Fontanillas upon his appointment. “It is driven by the strength of the DACRON® brand to more clearly communicate the quality, consistency and value of INVISTA fibers to consumers.”
Fontanillas worked in various roles prior to his promotion. Most recently, he was sourcing director for INVISTA’s North American polyester business in North Carolina. He was with Flint Hills Resources, a wholly owned subsidiary of Koch Industries, Inc., as sales and marketing manager for intermediate petrochemicals in the Latin American region. He also held international sales, business development and project management roles for BP Amoco and Dura-Line Corporation (now A-D Technologies).
“I’m excited to be working with the many bedding customers with whom INVISTA does business around the world as well as with the retailers who creatively deliver those products and solutions to consumers,” said Fontanillas. “Together, we’ll be harnessing the power of the established awareness and preference for the DACRON® brand to introduce new, innovative fibers.”
The DACRON® brand, one of the leading home textile brands in consumer awareness studies, has been associated with superior bedding fiberfill for more than 50 years. With two-thirds of consumers surveyed saying they are familiar with the DACRON® brand in a United States survey last year, it has one of the highest levels of consumer awareness among popular home furnishings brands.
The company recently launched the DACRON® fiber quality seal, featured on packaging of bedding with branded fiberfill from INVISTA. The DACRON® fiber quality seal endorses brands, like luxuriously comfortable DACRON® Comforel® fiberfill, durable and functional DACRON® Performa® fiberfill, and long-lasting DACRON® DuraLife™ fiberfill. With the quality seal’s taglines of “Trust What’s Inside” and “It Just Feels Good,” shoppers can immediately recognize that pillows bearing the DACRON® fiber quality seal offer a combination of fill power, comfort and durability.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.