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INVISTA

Press Releases

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Looking for a last-minute gift that's ideal for anyone on your list? A Fieldcrest® Luxury pillow with DACRON® Memory Fiber down alternative fiberfill is a creative yet practical choice for gift-giving. These easy-care pillows come in Standard/Queen and King sizes and are available exclusively at Target. - December 18, 2014
Christopher T. Basinger has joined INVISTA as Sales and Marketing Manager for DACRON® fiberfill North America. Basinger, who is based in North Carolina, will lead the strategic sales and branding of INVISTA’s DACRON® fiberfill products for the North American bedding industry. “Chris... - September 28, 2012
INVISTA’s new DACRON® Dreamessence™ fiberfill is a luxurious and lasting down alternative at an affordable price, for pillows that stay full and comfortable night after night. INVISTA will introduce its hypo-allergenic, machine washable DACRON® Dreamessence™ fiberfill to the... - September 05, 2012
INVISTA’s Misti M. Moore has assumed the role of marketing manager for DACRON® fiberfill North America. Moore, who is based in the company’s in Kennesaw, Ga., office, develops and leads marketing strategies to enhance the equity of the DACRON® brand while growing the market share... - July 19, 2012
Consumers have a new choice for comfortable pillows with DACRON® Memory Fiber down alternative fiberfill, a premium polyester fill with memory technology that adjusts to one’s preferred sleeping position while providing night after night of silky softness, without the hefty price tag of natural... - June 01, 2012
When it comes to pure white fill for a clean, crisp-looking pillow, consumers need look no farther than new DACRON® PureStuff™ 100 percent virgin polyester fiberfill. With no recycled content, DACRON® PureStuff™ fiberfill fits the description of what consumers want most inside their... - March 01, 2012
While the children are nestled all snug in their beds and visions of sugarplums dance in their heads (1), followers of the DACRON® brand on Twitter can celebrate the “12 Holi-Daze of DACRON® Fiberfill.” For 12 days, beginning Dec. 20 through New Year’s Eve, the DACRON® brand... - December 21, 2011
Sleepers who love the feel of memory foam but desire a pillow that’s more flexible to the way they sleep will rejoice at the introduction of new DACRON® Memorelle™ fiberfill featuring SMARTfill technology™, a memory foam-like alternative that’s gentler on pressure points and... - October 05, 2011
American shoppers have spoken: when it comes to comfortable pillows, thread count barely counts. The North American DACRON® fiberfill brand team recently surveyed more than 1,000 adult consumers, who overwhelming agreed that it’s the filling, not the ticking, that tells them how comfortable... - September 07, 2011
Supports “Pillows for Patriots” by shipping pillows bearing DACRON® fiber quality seal to wounded troops in Afghanistan and donating bale of America’s most familiar fiberfill brand to make thousands more. - July 02, 2011
Roberto Fontanillas, a seasoned industry executive who has held key commercial roles at INVISTA, has been named global business director for fiberfill. Fontanillas, who is based in the company’s office in Kennesaw, Ga., will lead the expanding global DACRON® fiberfill business, focused on meeting... - June 04, 2011
Stymied about what to give this Mother’s Day? Take a tip from America’s Mommy Bloggers: she’d really appreciate some zzzzzz’s. In a blind snap-poll conducted by the DACRON® brand team among online motherhood and parenting writers, 53 percent of respondents said they’d... - May 07, 2011
Ships hundreds of pillows bearing DACRON® fiber quality seal to troops in Iraq and Afghanistan. - January 29, 2011
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