AromaEarth Signs with Allison Dawn PR as Their PR Firm of Record to Launch Cali Blue Fragrance

AromaEarth, Inc. has engaged Allison Dawn PR to launch its debut fragrance, Cali Blue.

AromaEarth Signs with Allison Dawn PR as Their PR Firm of Record to Launch Cali Blue Fragrance
Bourbon, IN, October 18, 2011 --( Allison Dawn PR is happy to announce that AromaEarth has signed on with Allison Dawn PR to launch their debut fragrance, Cali Blue, as the company’s public relations firm of record.

Allison Dawn PR will assist AromaEarth in launching Cali Blue - introducing the fragrance to industry insiders, media outlets and tastemakers, and will assist AromaEarth, Inc. in bringing the Cali Blue fragrance to market and into retail doors.

“The Cali Blue fragrance is representative of the outdoor, beach and ocean lifestyle. Its clean, fresh fragrance is for men and women who love the natural scent of the ocean air,” states Allison Dawn PR President, Allison Kugel. “In addition, 10% of the profits from the sale of each bottle of Cali Blue will go directly towards building new fresh water wells for people in third world countries who currently do not have access to clean and safe drinking water.”

About Cali Blue
Cali Blue is a unisex fragrance with a crisp and clean California sunshine breeze. The blue hued fragrance is a citrus medley of lemon, orange, mandarin and bergamot in the top note, with a floral bouquet of lily, lavender, rose and a whisper of night blooming jasmine in the middle. Cali Blue has an ambery, vanilla, musky and sage-like base-note.

Meant for his and hers use, Cali Blue is encased in a square 1.7 fl oz. bottle filled with turquoise eau de parfum spray and capped with a silver top; clean and sophisticated. Manufactured and distributed by Aroma Earth, the company’s love of the beach and water transcends the ocean, with a corporate philanthropic mission of bringing clean water wells to people in third world countries.

When you purchase a bottle of Cali Blue, ten percent of the profits from each bottle sold will go directly toward building wells in parts of the world where clean drinking water is not currently available. AromaEarth has already contributed to the completion of clean water wells in the villages of Bhagdal Thanda, Ramagundala, Basava Pur, Bangarde, and Pittalawada in India.

To learn more about Cali Blue, visit:

About Kimberly Brown - owner of AromaEarth & creator of Cali Blue fragrance
With a passion for fragrance that goes back more than a decade, Kimberly Brown has been manufacturing fragrant candles for retailers across the United States, and for distributors under private label, since 2001. Expanding her love of creating intoxicating scents, Brown decided to branch out from candles to wearable fragrance.

During an inspiring trip to Malibu, California, Brown fell in love with the lifestyle, atmosphere, and most importantly, the fragrance of California beaches. “I love everything about Malibu,” states Brown, “the sunsets, the ambiance and the lifestyle. I wanted to create a fragrance that would embody a clean beach-y scent.”

Brown began working with a perfumer in 2007 to begin developing Cali Blue. In addition to her passion for fragrance, Brown is determined to continue building fresh water wells for underprivileged people in third world countries, having built six wells in villages throughout India, to date.

Allison Kugel