Waltham, MA, December 27, 2011 --(PR.com
)-- MyEdCals, part of the MyMediaInfo Solutions Suite and provider of the largest and most thoroughly researched editorial calendar database, announced an emerging trend in magazines covering stories about Corporate Social Responsibility in 2012. With over 350,000 editorial calendar opportunities already researched and available in the MyEdCals database, and another 150,000 to come, stories on corporate citizenship ranked high among all edcal topics.
The top Corporate Social Responsibility story topics for 2012 are:
1. Corporate Philanthropy
2. Community Involvement
3. Environmental Impact
Corporate Philanthropy – With political and social movements turning the microscope on corporate profits in the last months of 2011, corporate philanthropy will be a major focus in 2012. While many companies have long supported social causes quietly as part of their corporate mission, the coming year will likely bring these efforts to the forefront, and magazines will heavily feature content on the topic.
Community Involvement – Businesses are an important part of the communities within which they function, and how they engage with neighbors communicates a great deal about their commitment to corporate social responsibility. How companies are giving back on both a local and global scale will be a subject of great interest in 2012.
Environmental Impact – ‘Green’ has been a hot topic for the past few years, but the focus has been on personal and household impact on the ecosystem. Over the next twelve months, magazines will shift the attention from individual impact and move toward content that puts the spotlight on the way in which businesses operate to help promote a healthy environment.
Founded in 2006, MyMediaInfo has grown 300% year over year for the past three years and recently launched MyMediaInfo IMA, the industry’s first integrated influencer identification platform. The company offers clients a scalable a la carte solutions suite to fit any size business, a flat-fee pricing structure, an on-the-go iPhone app, and the largest in-house research team in the industry. For a free trial, visit https://mymediainfo.com/register.jsp or call 888-901-3332 today.
As a leading provider of media intelligence and analysis solutions, MyMediaInfo develops innovative tools that are instrumental in helping public relations and marketing professionals meet their business objectives. With a solutions suite that includes media contact databases, editorial calendars, media monitoring tools, analytics and reporting, and customized professional services, MyMediaInfo employs the largest research team in the industry ensuring accurate, in-depth data. The MyMediaInfo database includes detailed information on hundreds of thousands of journalists, analysts and media contributors across North America. The database also incorporates LinkedIn and Twitter profiles so that users may leverage social media tools in their outreach. With decades of industry experience, the MyMediaInfo team is headquartered in Waltham, MA, just outside of Boston, with additional offices in Austin, Atlanta, San Francisco, Chicago, Washington D.C., and India. To learn more about MyMediaInfo, please visit www.mymediainfo.com or call us at (888) 901-3332.