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Publishers to Address Survival and Innovation in the Digital Age at ON DEMAND


Speakers from Thomson Reuters and WeddingWire.com will discuss how they have adapted their multimedia offerings to suit changing consumer habits at ON DEMAND (June 13-14; Jacob Javits Convention Center, New York City). Conference sessions will address ways in which publishers can better utilize today’s exploding social, mobile, digital media and print platforms to deliver content and create marketing opportunities for advertisers.

Newton, MA, May 21, 2012 --(PR.com)-- Consumers in their 20’s switch media channels about 27 times per non-working hour, according to a recent study commissioned by Time, Inc. a division of Time Warner. This number may present some daunting challenges for publishers, but it can also translate into significant opportunity if they understand how to integrate and monetize today’s exploding social, mobile, digital media and print platforms to deliver content and create marketing opportunities for advertisers.

Industry players can learn how leading content providers are evolving their offerings to both engage audiences and provide new ways for businesses to reach them during the conference at ON DEMAND (June 13-14, 2012; Jacob Javits Convention Center, New York City).

“The last five years have been about the social revolution, while the next five will be about the mobile revolution,” said Sonny Ganguly, Chief Marketing Officer, WeddingWire, Inc., who will be leading a conference session in the Social and Mobile Business track at the show. “Yet, only one percent of businesses have fully mobilized their websites.”

Ganguly will be addressing the ways that WeddingWire is creating new opportunities for businesses to market to audiences over social and digital platforms during his presentation “Get Social, Go Mobile,” taking place on Thursday, June 14 at 9:15 a.m.. Since its launch, the company has quickly become the leading marketplace for the wedding industry with over 200,000 small businesses and millions of happy customers – in large part as a result of the innovative ways it continues to engage users.

Jen McClure, Senior Director, Social Media Strategy for Thomson Reuters, will also discuss methods of managing content to deliver greater value for customers. Her presentation entitled, “Managing Content in the Age of the Digitally Distributed Enterprise," will take place at 2:50 p.m. on June 14 as part of the Marketing Technology and Web Content Management tracks.

“The breadth and depth of online content is incredible and it can be challenging for audiences to turn all the noise into actionable knowledge,” McClure said. “As online content, news, data, insights, opinions, information and social media channels continue to proliferate, and at a time when there's simply more to publishing than there used to be: more media types, devices, form factors, audience segments, features, browsers, and distribution channels, we are striving to manage our content to create a more valuable digital experience for our customers."

Ganguly and McClure are just two of the speakers who will be contributing to a 30+session conference program at ON DEMAND. The conference is divided into four specialized tracks: Content Creation, Content Delivery, Marketing Technology and Social and Mobile Business. ON DEMAND is producing the conference in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

Attendees can register for ON DEMAND at www.ondemandexpo.com. Silver and one-day pass packages are available and include access to conference sessions, keynotes and expo hall admission. Registration for the exhibit hall only is free for those signing up in advance of the show. There is a $75 fee for attendees that register on-site.

For more information about ON DEMAND or to register, visit www.ondemandexpo.com or email ondemandexpo@questex.com.

ON DEMAND is produced in conjunction with InfoTrends, the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry.

About ON DEMAND
ON DEMAND is the leading North America-based conference and exposition dedicated to the technologies that monetize, optimize, and control content. For more than 15 years, marketing and communications professionals, operations and production managers, IT specialists, and corporate executives have gathered to see the latest solutions and better understand the convergence of communications and digital information so they can communicate effectively and economically.

For nearly 10 years, ON DEMAND has been co-located with info360. Together, ON DEMAND and info360 is the largest enterprise IT event in North America, representing the synergy of content & data throughout the information lifecycle – from creation to delivery and output.

About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. www.infotrends.com
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