Port Washington, NY, January 05, 2013 --(PR.com
)-- The 2112 Group, the U.S.-based provider of premium channel research and business services and publisher of Channelnomics (channelnomics.com), has partnered with Incisive Media, publisher of CRN UK and ChannelWeb.co.uk in the United Kingdom (and owner of the UK rights to the CRN name and trademark), to develop media and consultative products that span the trans-Atlantic technology marketplace to support and enable tens of thousands of IT resellers and integrators.
The 2112 Group will be the exclusive channel partner of Incisive Media in the United States, reselling and supporting products provided by CRN UK and ChannelWeb.co.uk through Channelnomics, including advertising, multimedia marketing tools and lead-generation offerings. Incisive will sell and support 2112 consultation, research and strategic content products and services in the United Kingdom. The two companies will collaborate on and create products and services that give IT vendors greater and more effective access to their partners in North America and Europe.
“The 2112-Incisive partnership, which will marry the resources of Channelnomics and CRN UK, will provide our clients with the opportunity to reach more resellers, systems integrators and service providers through one consolidated media and professional services provider,” said Lawrence M. Walsh, president and CEO of The 2112 Group. “No other channel media or professional services firm can provide the trans-Atlantic insights, marketing products or communications reach that 2112 and Incisive Media can together.”
The 2112 Group and Incisive are already working together on content syndication, in which Channelnomics, a leading channel business analytics publication in North America, and ChannelWeb.co.uk, the Web site of CRN UK, share news and analyses and collaborate on editorial strategies. In the coming year, the editorial teams of Channelnomics and CRN UK will develop jointly produced editorial products.
“Vendors are increasingly thinking globally, evaluating what territories they want to invest into. The tie-up between CRN UK and 2112 allows vendors to access information advising them how and where to invest, and to execute global channel programs, maximizing revenue streams,” said Alan Loader, group publisher of CRN UK.
Through the collaborative 2112-Incisive partnership, marketers can access products and services for North America and the United Kingdom. Together, The 2112 Group, Channelnomics, Incisive Media and CRN UK service a combined trans-Atlantic market of more than 100,000 IT resellers, managed services providers and systems integrators that drive more than half a trillion dollars in annual economic activity.
CRN UK and ChannelWeb.co.uk are not affiliated with brands published by UBM in the United States.
“With the channel driving increasing volumes of IT sales and economic activity, the services and support provided by 2112, Channelnomics and CRN UK are of critical importance to the success of vendors, distributors and solution providers,” Walsh said. “Together, 2112 and Incisive Media will create new and innovative means for helping our clients improve performance in their indirect sales.”
For more information about 2112, Channelnomics and CRN UK products and services, please contact:
Vice President of Sales and Operations
The 2112 Group
Head of Sales
+44 020 7316 9484
About The 2112 Group
The 2112 Group (www.the2112group.com) is a professional services firm supporting the technology industry in channel strategy, development and partner communications. The 2112 Group works with IT vendors, carriers, distributors and solution providers in identifying and overcoming obstacles to business success in technology sales, marketing and indirect channels. The 2112 Group’s services include business strategy development, market research, custom content, managed blogs, partner relationship mediation, and technology and analytical services. The 2112 Group publishes the channel strategy blog Channelnomics (www.channelnomics.com), the third-largest channel media site in North America. Follow 2112 on Twitter at http://twitter.com/The2112Group.
About CRN UK & ChannelWeb.co.uk
CRN UK and ChannelWeb.co.uk form part of Incisive Media’s market-leading Business Technology division. CRN UK is the leading media brand for the UK IT channel, serving its audience across print and digital platforms and through high-quality, face-to-face events. The Business Technology group also includes Computing, V3.co.uk, IT Hound and The Inquirer; it covers the critical role technology plays in business and offers comprehensive reach to buyers and consumers of technology in the professional IT sector across print, online and events.
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving the financial and professional services markets globally. Incisive brings product-provider and purchaser business communities together using all the varied platforms available to a modern publishing business. N.B. Incisive Media owns the UK rights to the CRN and ChannelWeb.co.uk names and trademarks.