Beverly Hills, CA, December 07, 2013 --(PR.com
)-- CallFactor Media LLC, Beverly Hills, CA, offers direct response advertisers a unique risk-free opportunity through its online, mobile & TV media initiatives. CallFactor.com delivers opportunities to consumers as a free directory and matching service providing “trusted resources for your everyday needs.” CallFactor.net, the company’s B2B website, provides a unique opportunity for Advertisers to benefit from additional consumer calls risk-free -- pay only for what is delivered within budget allowables, and a portal to sign-up and benefit from the company’s wide media distribution. The CallFactor Media performance-based advertising model is structured on a “Pay Per Call” or “Per Inquiry” Lead Marketplace basis. Advertisers sign-up free, and benefit by paying only for qualified calls for their campaigns. This is a perfect complement to any advertiser’s paid campaign to generate additional calls from interested consumers, and one which many advertisers have found with an influx of new campaigns.
The CallFactor.com Pay Per Call Network was founded by Mike Ellman, a 30-year veteran of the direct response industry focused on print, direct mail, radio, TV and mobile media. Co-founder Bill Wilson has close to 20 years in the online marketing community. Maximizing each founder’s capabilities, CallFactor.com utilizes online, mobile & offline media to drive calls to advertiser campaigns. Advertisers provide complete details of their campaigns including defining a “qualified call,” days and hours they are able to accept inbound calls from consumers and their allowable “per call” fee. Advertisers pay only for qualified calls on this predetermined basis, hence a risk-free advertising model.
CallFactor.com has established relationships with well over 100 media companies and category-specific marketers that have enrolled as “publishers” to generate calls for the advertiser campaigns. Similar to advertisers, publishers sign-up free, and are paid a specific amount per qualified call. Publishers are able to select those campaigns that best suit their own business model. According to Mike Ellman, who handles the media network as well as advertiser campaigns, “We are always seeking additional advertisers that need more call volume without the risk of cash buys. We constantly are adding publishers from TV, radio, online display, emailing and mobile display that target our client campaigns and deliver high quality call traffic.”
The company operates primarily in nine verticals -- Automotive, Credit, Debt, Education, Home Services (includes satellite TV & security), Insurance, Legal, Mortgage and Personal Loans. Currently, CallFactor.com represents over 60 active advertiser campaigns within its nine key verticals matching consumers with the advertisers that offer these services.
Bill Wilson stated “Our online and mobile Publishers have found CallFactor.com to be a great added revenue stream to the normal “clicks” that have been their primary revenue generator. Many consumers prefer to make a call seeking to gain faster resolutions to their needs. Having been in online, DRTV, radio, print & direct mail for several decades, we find that “calls” generate more revenue than other means of consumer response.” Further Bill commented that “CallFactor is becoming a household name, one consumers can trust to match them by phone with trusted, reliable and expert resources.”
CallFactor.com’s new national TV spot launched last week, and can be viewed at: https://callfactor.wistia.com/medias/2b2zsudz5y
. Their latest Financial Solutions TV spot will begin airing this month and can be previewed at: http://callfactor.wistia.com/medias/c2qsn1ow5k
For more information on CallFactor Media, visit CallFactor.com, and the Advertiser and Publisher sign-up site at CallFactor.net. To contact the company email firstname.lastname@example.org