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CFO as Strategist: Brian Friedman Honored at CFO Studio Reception

CFO as Strategist: Brian Friedman Honored at CFO Studio Reception
Somerset, NJ, March 29, 2014 --( Brian Friedman, CFO of the New York Jets, featured in the Q1 2014 cover story of CFO Studio magazine, was honored at a reception on March 27 at the Atlantic Health Jets Training Center in Florham Park, NJ. The Jets organization and CFO Studio event, attracted a strong turnout of New Jersey-area CFOs and top executives.

Friedman, who has responsibility for all financial and accounting operations for the team, the team’s financial interest in MetLife Stadium, and all internal and external reporting to the NFL and other agencies, spoke to the assembled group about how the CFO’s job has changed. PowerPoint graphics demonstrated his point: that Strategy used to consume the smallest part of the CFO’s job (the top of a triangle), while Accounting and numbers-related tasks consumed the largest part (the base). Today’s CFO has to flip that. Strategy is paramount, and CFOs for mid-sized companies need top strategic skills.

Friedman went on to describe what a CFO for a sports team strategizes about: the fan experience. For Friedman, his means thinking through and spending money on what will bring Jets fans to the stadium. “It includes revamping the game-day presentation, from the player introductions to the post-game interview; it includes investing in the staffing and the infrastructure, and security, and technology to make sure people can sit in their seat and have all the comforts of home.” Fans at home are also on his radar, as is the way tickets are purchased and how fans can relate to the team digitally.

The event also featured a raffle, with the top prize being four tickets to the Jets’ opening-day game of the 2014 season.

The event was coordinated by the Jets organization and Real Estate Strategies Corporation, which funds CFO Studio and CFO Studio magazine; event sponsors were JPMorgan Chase, Deloitte, and Robert Half International.

About the New York Jets

The New York Jets are a professional football team headquartered in Florham Park, NJ, representing the National Football League in the New York metropolitan area. It is a privately owned business with under 200 employees. Established more than 50 years ago, the Jets franchise has distinguished itself as a trailblazer, trendsetter, and leader in the region’s sports landscape and across the NFL.

About CFO Studio

CFO Studio and CFO Studio magazine deploy the best of new and traditional media to promote finance executives as business and strategy thought-leaders. Andrew Zezas is the host of CFO Studio and the Publisher of CFO Studio magazine.

Visit to watch interviews with New Jersey area CFOs, with new releases every Thursday morning at 10:00 AM EST.

To read stories that have appeared in CFO Studio magazine, or for subscriptions and advertising opportunities, visit

Funding for CFO Studio and CFO Studio magazine is provided by Real Estate Strategies Corporation and select advertisers.

Real Estate Strategies Corporation provides corporate real estate advisory and transaction services to CFOs, General Counsels, Management, and Boards in New Jersey and around North America.
Contact Information
CFO Studio
Lorenz Capalad
732-868-0000 x118

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