Beauty Africa Exhibition & Conference Launches for the First Time in Nigeria

Beauty Africa Exhibition & Conference Launches for the First Time in Nigeria
Lagos, Nigeria, September 26, 2014 --( The first ever Beauty Africa Exhibition & Conference will be held from 7-9 of October 2014 at the Eko International Convention & Exhibition Center, Lagos Nigeria. It will provide a platform for companies to interact with beauty professionals as well as industry leading dealers and distributors.

With some 170 million people, 250 different languages and an economy that has just overtaken South Africa as the continent’s biggest business and investment hub, Nigeria is in many ways a symbol for the rest of Africa in 2014. According to the United Nations Fund for Population Activities (UNFPA) one third of the population is aged between 11 and 24 years old, hugely fashion and brand conscious, it is a market that is coming of age.

The Nigerian cosmetics industry is growing exponentially, especially now the middle classes are returning to the country. A recent valuation put market size as being in excess of $1.2 billion, having more than doubled since the turn of the millennium. And that is just Nigeria, all of the surrounding countries are all part of the phenomenon which is becoming known as ‘Africa rising’, with double digit annual growth not uncommon.

Beauty Africa presents an ideal opportunity to boost the exhibitor’s profile amongst the influential and decision-making audience comprising of industry professionals, business partners, government representatives, competitors and peers alike.

Informa Life Sciences Exhibitions is excited about working with local experts in West Africa. Afrocet Nigeria Limited is the JV partner for this event and has over 25 years of experience at running exhibitions, conferences and workshops within Nigeria and West Africa, commented Simon page, Managing Director, Informa life Sciences Exhibitions.

Beauty Africa will be a unique event providing a mix of educational skills training master classes, alongside a series of high quality workshops designed to assist in building the African industrial capacity in the beauty sector, as well as demonstrating how to take the marketing of consumer brands to new levels.

For more information about Beauty Africa, please call +971 408 2813 or visit
Informa Life Sciences
Aqeel Ahmed