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Digital Shopping List App Appoints New CMO; Jennifer Edwards Joins UK Tech Startup

Jennifer Edwards to head up marketing and communications at digital shopping list app

Digital Shopping List App Appoints New CMO; Jennifer Edwards Joins UK Tech Startup
Birmingham, United Kingdom, March 17, 2015 --(, creators of the award-winning digital shopping list app and the display advertising platform WhiskAds, announces that Jennifer Edwards has been appointed as their new CMO. Jennifer will be responsible for the structure, strategy and execution of Whisk’s marketing efforts.

Jennifer's background spans the spectrum of strategic marketing and communications, including branding and positioning, digital marketing, social media, and media and analyst relations. Throughout her career, Jennifer has worked alongside multidisciplinary teams of entrepreneurs, engineers and investors across a range of sectors including financial, consumer tech, education, software and services.

Jennifer relocated last year to Birmingham from San Francisco, California, where she spent the last 15 years directing a number of high-profile public relations and marketing campaigns for companies including Intel, Yahoo!, BillShrink, Splunk and the venture firms Intel Capital, August Capital and Sevin Rosen Funds.

In 1999, Jennifer founded PRQA (Public Relations Quality Assurance), a consultancy that guides venture firms and portfolio companies in the effective use of marketing communications resources.

Silicon Valley to Silicon Canal.
As CMO at Whisk, Jennifer will be responsible for creating marketing and communications strategies to enhance Whisk's growth and brand equity. In addition to efforts to revolutionise people's food-shopping habits, Jennifer will work alongside Whisk's sales team to extend the company’s partnerships with FMCG / CPG brands and international supermarkets.

Nick Holzherr, founder and CEO of Whisk, said: “Jennifer has built an exceptional record of achievement throughout her career, helping to push digital businesses further through innovative marketing and communications. Whisk continues to build a stellar team to help make our vision a reality and we're all very happy, and excited, to welcome Jennifer to our team.”

“Whisk has the people, vision, technology and partnerships to be a break-out company,” Jennifer commented. “I am thrilled to contribute to Whisk’s presence and relevance, further enabling the success of Whisk’s innovative shopping list app, digital advertising platform, food genome technology and partner ecosystem.”

About Whisk
Whisk is a free shopping list app and recipe finder that makes the journey from online recipe inspiration and meal planning to real-life shopping a whole lot easier.

Whisk works with leading recipe publishers to link shoppers to more than 300,000 recipes. Alongside these online recipes, Whisk seamlessly displays a "Create a Smart Shopping List" button that allows people to quickly create a digital shopping list from any recipe.

Whisk has recently launched WhiskAds, a unique shopper marketing advertising platform that allows food brands to make recipe content connected and transactional.

Whisk accolades include a Cisco British Innovation Gateway award, The Grocer’s "Top New Talent" award and the PPA Digital “Newcomer of the Year” award. Whisk has been featured in leading publications including Wired, The Guardian, The Independent, The Telegraph, BBC, Internet Retailing, Food Manufacturer and The Next Web.

Whisk’s grocery list app was recently featured as one of the "Best New Apps" in the Apple App Stores’ food and drink category. Whisk’s free supermarket shopping list app is currently available for download on the Apple iTunes and Android App Stores. It is also available as a browser plug-in.

Whisk was launched in January 2013 and was founded by Nick Holzherr, who raised funding for the venture after pitching the business to Lord Sugar as a finalist on the 2012 BBC TV series The Apprentice. Whisk is headquartered in Birmingham, United Kingdom.
Contact Information
Ellen Pope
+44 (0) 7517 288088

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