Sacramento, CA, April 08, 2015 --(PR.com
)-- On Monday, April 13th, Safety Center is launching a Teen Safe Driving contest in the Sacramento area to reduce distracted driving. The contest will challenge high school students and parents to turn off their cell phones and other electronic devices when they are in cars for 21 days. In 2012 data from the National Highway Traffic Safety Association, nearly one in five drivers aged 15 to 19 years involved in fatal crashes, were distracted by cell phones. This contest, sponsored by State Farm, will kick-off during Distracted Driving Awareness Month. The purpose of the 21 Day Challenge is to help teens develop lifelong safe driving habits.
According to the California Office of Traffic Safety, Sacramento ranks seventh for traffic injuries and deaths among 58 similar cities in California. A key component in reducing collisions is focusing parents on their influence as role models in instilling lifelong traffic safety values in their children from an early age. By reinforcing safe decision making as youth progress through stages of increasing independence as pedestrians, bicyclists and passengers; parents are preparing young people to become safe responsible drivers. Several surveys show approximately 78% of parents drive distracted. The 21 Day Challenge is an opportunity to remind parents of their role and turn everyone's attention to the importance of driving safely on the road ahead.
Youth leaders at high schools enrolled in the Challenge will earn electronic badges for developing positive peer-to-peer messages and youth-led activities reinforcing strategies for reducing distractions as pedestrians, bicyclists, passengers and drivers. Safety Center is launching a smart phone Teen Safe Driving Challenge app to keep participants engaged by checking in every day to earn points for their school. There will be prizes for the top two schools based on student and parent participation in completing the 21 Day Challenge and for the school with the best positive distracted driving message.
To find out how your school can enroll in the Teen Safe Driving 21 Day Challenge contest contact Christine Davidson at 916-438-3385.
About Safety Center:
Safety Center Incorporated is a 501(c)(3) not-for-profit organization founded in 1934 whose mission is to reduce injuries and save lives by empowering our community to make positive life changing decisions. For more information, visit www.safetycenter.org.